Starbucks - additional information
Since Starbucks first opened in 1971 in Seattle, Washington, the company has expanded rapidly and now has the largest number of stores worldwide within the coffee chain industry. As of October 2017, South Korea, had the seventh largest number of Starbucks stores, in a ranking of the countries with the most Starbucks stores. The country had 1,108 stores as of October 2017, which seems small in comparison to the 13.93 thousand Starbucks stores located in the United States at the same time.
Starbucks’ product portfolio includes a variety of hot and cold beverages in addition to its classic coffee and tea refreshments. Starbucks also sells a number of food items ranging from sandwiches, paninis, and salads to muffins, cakes, and scones. Despite its growing food menu, more than half of Starbucks’ revenue was still generated by beverage sales in 2017.
In terms of revenue, Starbucks is by far the largest coffeehouse chain worldwide, generating more than 21.1 billion U.S. dollars in revenue in 2015. The company’s closest competitor is British coffee-house chain Costa Coffee, which raised just over 1.81 billion U.S. dollars in revenue during the same year. McCafe, the coffee-house brand of fast food giant McDonald's, ranked third with 1.46 million U.S. dollars in revenue.