The regional reporting structure was changed in the 2015 annual report. Regional data previous to 2013 can be found here.
McDonald's - additional information
The American restaurant chain McDonald's is the world's largest fast food restaurant chain and had a continuously rising number of restaurants around the globe between 2013 and 2017. McDonald's has a variety of offerings focused on the traditional fast food menu, including hamburgers, cheeseburgers, various types of fried chicken, french fries, breakfast items, beverages and desserts.
Founded in California in the United States in 1940 by brothers Richard and Maurice McDonald, McDonald’s has grown to take over the global fast food market, reporting a worldwide revenue of more than 22 billion U.S. dollars in 2017. The chain is also by far the most valuable fast food brand in the world, with a brand value of over 97 billion U.S. dollars.
Its closest competitor, Starbucks, has a much smaller brand value of just over 44 billion U.S. dollars. Starbucks, however, offers a very different range of products than McDonald’s and specializes in coffee. Other leading fast food brands that offer a more comparable range of products to McDonald’s are Burger King and KFC.