Whirlpool's manufacturing locations worldwide 2023, by country

Whirlpool operated manufacturing sites in 34 locations across 10 countries worldwide in 2023. Most of Whirlpool's manufacturing sites are located in the United States, the company's home market. It is the only country in which Whirlpool has a double-digit number of manufacturing locations. The other countries in which Whirlpool has at least two manufacturing locations are Italy, Mexico, Poland, Brazil, and India. 

Whirlpool's home market

Whirlpool's headquarters are in Benton Harbor, Michigan, making its surplus of manufacturing locations in the Unites States unsurprising. North America is also the region where the company regularly generates more than 50 percent of its sales. In 2021, Whirlpool's revenue in North America was around 12.5 billion U.S. dollars, selling a majority of its products there. Whirlpool's strong position in its home market is reflected in the brand's popularity in both the United States and Canada. In both countries Whirlpool is the most popular washing machine brand for example.

In the global household appliances market Whirlpool competes with Chinese manufacturers Midea, and Haier, as well as LG from Korean and European manufacturers such as Miele, BSH Home Appliances, Electrolux, and Arcelik.