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X Games TV viewers in the U.S. 2018, by age
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Share of Americans who watched the X Games on TV in in the last 12 months in 2018, by age
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- Release date
- October 2018
- Region
- United States
- Survey time period
- September 24 to October 24, 2018
- Number of respondents
- 10,448 respondents
- Age group
- 18-64 years
- Special properties
- U.S. residential online population
- Method of interview
- Panel survey
- Supplementary notes
- The original question was: Which of the following sports TV specials programs have you watched in the past 12 months? (check all that apply)
- Region
- United States
- Survey time period
- September 24 to October 24, 2018
- Number of respondents
- 10,448 respondents
- Age group
- 18-64 years
- Special properties
- U.S. residential online population
- Method of interview
- Panel survey
- Supplementary notes
- The original question was: Which of the following sports TV specials programs have you watched in the past 12 months? (check all that apply)




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- Programming
- Length of sports TV broadcast hours in the United States from 2002 to 2017 (in thousand hours)Length of sports TV programming in the U.S. 2002-2017
- League broadcasting fees of selected sports in the United States in 2016/17 season (in million U.S. dollars)Sports leagues broadcasting fees in the U.S. 2017
- Average per game attendance of the five major sports leagues in North America 2017/18Average per game attendance of major US sports leagues 2017/18
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2018
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Highest paid sports commentators on TV and radio worldwide in 2017 (in million U.S. dollars)Wealthiest sports commentators worldwide 2017
- Most popular sports radio stations in the United States as of May 2017, by average listeners (in thousands)Most popular sports radio stations in the U.S. 2017, by average listeners
- Viewers and their habits
- Which of these sports events/tournaments have you watched at least once during the last 5 years?*Major sports events/tournaments watched on TV in the U.S. 2017
- Number of TV viewers of most watched sporting events in the United States in 2018 (in millions)Number of TV viewers of most watched sporting events in the U.S. 2018
- Number of viewers of sports video in the United States in 2021, by league (in millions)Viewership of sports video in the U.S. 2021, by league
- Number of sports watched by sports viewers on TV in the United States in 2017Number of sports watched by sports viewers in the U.S. 2017
- Average age of TV audience for selected sports in the United States in 2017 (in years)Age of television audience for sports in the U.S. 2017
- Share of TV viewers who are under 18 for selected sports in the United States in 2017 Share of youth watching selected sports in the U.S. 2017
- Share of sports viewed on selected devices by viewers in the United States in 2017, by ageSports viewed on selected devices in the U.S. 2017, by age
- Share of sports viewers watching sports on non-TV platforms* in the United States in 2017, by ageSports viewed on non-TV platforms in the U.S. 2017, by age
- NFL
- National Football League (NFL) television ratings and viewership for selected games in the United States in the 2018 seasonNFL TV ratings and viewership 2018, selected games
- Annual value of NFL TV broadcasting rights from 1983 to 2021* (in million U.S. dollars)NFL TV broadcasting rights annual value 1983-2021
- Approximately how much time do you spend watching football and football-related shows on TV during the NFL season?Amount of time U.S. consumers spend watching NFL football on TV 2017
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?Share of U.S. consumers interested in National Football League 2017, by gender
- NFL regular season TV advertising spending on selected networks in the United States from 2010 to 2016 (in billion U.S. dollars)NFL regular season TV ad spend in the U.S. 2010-2016
- Share of Americans who watched the NFL Draft on TV in the last 12 months in 2018, by ageNFL Draft TV viewers in the U.S. 2018, by age
- Most common second-screen activities while watching TV among NFL fans worldwide as of 2nd quarter 2017Second-screen behavior among global NFL fans 2017
- NFL - Super Bowl
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)Super Bowl TV viewership in the U.S. 1990-2019
- TV ratings of the Super Bowl in the United States from 1990 to 2019Super Bowl TV ratings in the U.S. 1990-2019
- Number of Super Bowls won by NFL team from 1967 to 2019*National Football League: Super Bowl wins by team 2019
- What are your opinions about Super Bowl TV commercials?Super Bowl ads: public opinion 2008-2018
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)Super Bowl advertising revenue 2003-2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*Average cost 30-second advertisement Super Bowl US broadcast 2002-2019
- NBA
- Average TV viewership of NBA Finals games in the United States from 2002 to 2018 (in millions)NBA Finals TV viewership in the U.S. 2000-2018
- Average TV ratings of NBA Finals games in the United States from 2002 to 2018NBA Finals TV ratings in the U.S. 2002-2018
- National Basketball Association average U.S. TV viewership - selected games in 2017 (in million viewers)Average U.S. TV viewership selected NBA games 2017
- National TV ad spend during the 2014 to 2017 NBA post-season (in million U.S. dollars)National TV ad spend during NBA post-season 2014-2017
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- NHL
- U.S. average TV viewership of selected NHL games in the U.S. in 2017 (in million viewers)Average TV viewership selected National Hockey League games in the U.S. 2017
- National Hockey League Stanley Cup games average TV viewership from 2008 to 2018 (in millions)Average TV viewership NHL Stanley Cup games 2008-2018
- National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2018Average U.S. TV ratings NHL Stanley Cup games 2006-2018
- National Hockey League - number of Stanley Cups won by team from 1915 to 2018NHL - number of Stanley Cups won by team 1915-2018
- Other sports
- Major League Baseball average TV viewership - selected games 2017 season (in million viewers)Average TV viewership of selected Major League Baseball games 2017
- Average TV viewership of World Series games in the United States from 2000 to 2018 (in millions)Baseball World Series TV viewership in the U.S. 2000-2018
- Average TV ratings of World Series games in the United States from 2000 to 2018Baseball World Series TV ratings in the U.S. 2000-2018
- U.S. average TV viewership of major golf tournaments* in 2017 (in million viewers)Average number of U.S. TV viewers major golf tournaments 2017
- TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2018TV ratings for final round of The Masters in U.S. 1997-2018
- Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by ageShare of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age
- TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2018 (in millions)U.S. Open Women's Final - TV viewership and ratings in the United States.2010-2018
- NCAA March Madness basketball tournament average TV viewership in 2017 (in million viewers)NCAA basketball March Madness average TV viewership per game 2017
- Olympics
- U.S. household television ratings of the Summer Olympics opening ceremony from 1972 to 2016U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016
- Average number of viewers of the Summer Olympics opening ceremony in the United States from 1988 to 2016 (in millions)Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016
- Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)Rio 2016: number of primetime TV viewers in the U.S.
- Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016Rio 2016: daily viewership figures
- Daily viewership of Rio 2016 Paralympics in the United States from September 7 to 18, 2016Rio Paralympics 2016: daily viewership figures
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017Second-screen behavior among Winter Olympics fans 2017
- Summer Olympics national TV advertising spending in the United States in 2004 and 2016 (in billion U.S. dollars)Summer Olympics national TV ad spend in the U.S. 2004-2016
- Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)Rio 2016: commercial load time in the U.S.
- Sports TV advertising
- TV advertising spending during selected post-season sports in the United States in 2017 (in million U.S. dollars)TV advertising spending during post-season sports 2017
- Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)Sports ad revenue - U.S. national TV 2011-2016
- Leading categories advertising during TV sports programming in the United States in 2016, by advertising spending (in million U.S. dollars)U.S. top ad categories on TV sports programming in 2016, by ad spend
- Do you think that there is too much or too little advertising in professional sport?Opinion on ads in sports in the U.S. 2016
- NFL Pro Bowl viewers in the U.S. 2000-2018
- Share of Americans who watched the Indianapolis 500 on TV 2018, by age
- Share of Americans who watched the New York City Marathon on TV 2018, by age
- Share of Americans who watched the British Open on TV 2018, by age
- Share of Americans who watched the Kentucky Derby on TV 2018, by age
- National Finals Rodeo (NFR) viewers in the U.S. 2018, by age
- UEFA Champions League Final viewers in the U.S. 2018
- French Open men's final TV viewers in the U.S. 2018, by age
- U.S. Open golf TV viewers in the U.S. 2018, by age
- Share of Americans who watched the Daytona 500 on TV 2018, by age
- Ryder Cup viewers in the U.S. 2018, by age
- Viewers (on cable TV) of an American Hockey League event in the U.S. 2017
- Share of Americans who watched a College basketball event 2018, by age
- Share of Americans who watched a College football event 2018, by age
- Share of Americans who watched any IndyCar Series event 2018, by age
- Share of Americans who watched any minor league hockey event 2018, by age
- Share of Americans who watched any NASCAR event 2018, by age
- Total attendance at the ESPN X Games 1995-2017
- Total attendance at the ESPN Winter X Games 1997-2017
- Trends in Television Viewing 2017
- Television industry worldwide
- Television industry in Europe
- Video on demand in Europe
- Television in Sweden
- Television industry in the Netherlands
- Television industry in Finland
- Television market in Denmark
- Television market in Norway
- Trends in Television Viewing 2014
- Trends in Television: 2012
- Trends in Television Viewing 2015
- Trends in Television: 2013
- Mediernes Udvikling i Danmark 2018 - TV
- Public service television in Sweden
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)
- Highest paid sports commentators on TV and radio worldwide in 2017 (in million U.S. dollars)
- Most common second-screen activities while watching TV among NFL fans worldwide as of 2nd quarter 2017
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)
- TV ratings of the Super Bowl in the United States from 1990 to 2019
- Number of Super Bowls won by NFL team from 1967 to 2019*
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*
- National Basketball Association average U.S. TV viewership - selected games in 2017 (in million viewers)
- U.S. average TV viewership of selected NHL games in the U.S. in 2017 (in million viewers)
- National Hockey League Stanley Cup games average TV viewership from 2008 to 2018 (in millions)
- National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2018
- National Hockey League - number of Stanley Cups won by team from 1915 to 2018
- Major League Baseball average TV viewership - selected games 2017 season (in million viewers)
- U.S. average TV viewership of major golf tournaments* in 2017 (in million viewers)
- NCAA March Madness basketball tournament average TV viewership in 2017 (in million viewers)
- NCAA college football television ratings and viewership figures in the United States in the 2017/2018 season (in thousands)
- U.S. household television ratings of the Summer Olympics opening ceremony from 1972 to 2016
- Average number of viewers of the Summer Olympics opening ceremony in the United States from 1988 to 2016 (in millions)
- Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016
- Daily viewership of Rio 2016 Paralympics in the United States from September 7 to 18, 2016
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017
- Most shared Olympic Games ads of all time as of August 2016 (in thousands)
- Do you think that there is too much or too little advertising in professional sport?
- Attendance at the ESPN Winter X Games from 1997 to 2017 (in 1,000s)
- Length of sports TV broadcast hours in the United States from 2002 to 2017 (in thousand hours)
- League broadcasting fees of selected sports in the United States in 2016/17 season (in million U.S. dollars)
- Average per game attendance of the five major sports leagues in North America 2017/18
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Most popular sports radio stations in the United States as of May 2017, by average listeners (in thousands)
- Which of these sports events/tournaments have you watched at least once during the last 5 years?*
- Number of TV viewers of most watched sporting events in the United States in 2018 (in millions)
- Number of viewers of sports video in the United States in 2021, by league (in millions)
- Number of sports watched by sports viewers on TV in the United States in 2017
- Average age of TV audience for selected sports in the United States in 2017 (in years)
- Share of TV viewers who are under 18 for selected sports in the United States in 2017
- Share of sports viewed on selected devices by viewers in the United States in 2017, by age
- Share of sports viewers watching sports on non-TV platforms* in the United States in 2017, by age
- Average number of sports watched on TV and online worldwide as of 4th quarter 2017, by age
- National Football League (NFL) television ratings and viewership for selected games in the United States in the 2018 season
- Annual value of NFL TV broadcasting rights from 1983 to 2021* (in million U.S. dollars)
- Approximately how much time do you spend watching football and football-related shows on TV during the NFL season?
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?
- NFL regular season TV advertising spending on selected networks in the United States from 2010 to 2016 (in billion U.S. dollars)
- Share of Americans who watched the NFL Draft on TV in the last 12 months in 2018, by age
- What are your opinions about Super Bowl TV commercials?
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Average TV viewership of NBA Finals games in the United States from 2002 to 2018 (in millions)
- Average TV ratings of NBA Finals games in the United States from 2002 to 2018
- National TV ad spend during the 2014 to 2017 NBA post-season (in million U.S. dollars)
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)
- Average TV viewership of World Series games in the United States from 2000 to 2018 (in millions)
- Average TV ratings of World Series games in the United States from 2000 to 2018
- TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2018
- Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age
- TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2018 (in millions)
- Preferred method of watching the World Cup in the United States in 2018, by platform
- Most streamed FIFA World Cup games on FOX Sports in the United States in 2018 (in thousands)
- Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)
- Summer Olympics national TV advertising spending in the United States in 2004 and 2016 (in billion U.S. dollars)
- Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)
- Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage
- TV advertising spending during selected post-season sports in the United States in 2017 (in million U.S. dollars)
- Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)
- Leading categories advertising during TV sports programming in the United States in 2016, by advertising spending (in million U.S. dollars)
- Number of viewers of the NFL Pro Bowl in the United States from 2000 to 2018 (in millions)
- Share of Americans who watched the Indianapolis 500 on TV in the last 12 months in 2018, by age
- Share of Americans who watched the New York City Marathon on TV in the last 12 months in 2018, by age
- Share of Americans who watched the British Open on TV in the last 12 months in 2018, by age
- Share of Americans who watched the Kentucky Derby on TV in the last 12 months in 2018, by age
- Share of Americans who watched the National Finals Rodeo (NFR) on TV in the last 12 months in 2018, by age
- Number of viewers of the UEFA Champions League Final in the United States from 2016 to 2018 (in millions)
- Share of viewers of the men's final of the French Open in in the last 12 months in 2018, by age
- Share of Americans who watched U.S. Open golf on TV in the last 12 months in 2018, by age
- Share of Americans who watched the Daytona 500 on TV in the last 12 months in 2018, by age
- Share of Americans who watched the Ryder Cup on TV in the last 12 months in 2018, by age
- Number of people who watched an American Hockey League event on cable TV within the last 12 months in the United States from spring 2008 to spring 2017 (in millions)
- Share of Americans who watched a College basketball event on cable TV in the last 12 months in 2018, by age
- Share of Americans who watched a College football event on cable TV in the last 12 months in 2018, by age
- Share of Americans who watched any IndyCar Series event on cable TV in the last 12 months in 2018, by age
- Share of Americans who watched any minor league hockey event on broadcast TV in the last 12 months in 2018, by age
- Share of Americans who watched any NASCAR event on cable TV in the last 12 months in 2018, by age
- Attendance at the ESPN X Games from 1995 to 2017
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