Blackberry users in the U.S. - additional information
In 2014, almost 12 million of the projected 164 smartphone users in the U.S. will own a blackberry device, equating to just under 4 percent of the population. This marks a sharp fall from the 18.8 million users in 2010 (over 6 percent of the population). This alarming loss of customers means that Blackberry recorded a loss of around 5.9 billion U.S. dollars in 2014, in contrast to the profit of almost 2.5 million U.S. dollars in 2010.
In 1999, RIM (Research in Motion) released the first of its Blackberry devices in the form of an email pager. Providing real-time push-email communications has been one of the main selling points of Blackberry devices ever since with services such as Blackberry Messenger providing the integration of all communications into a single inbox. Despite waning numbers in recent years, the 200 millionth Blackberry smartphone was shipped in September 2012 . Most recently, RIM has undergone a platform transition, changing its name to Blackberry Limited and making new devices on a platform called Blackberry 10.
The downturn in Blackberry’s fortunes can be attributed to the increasing dominance and popularity of the Android and iOS platforms in the marketplace, which combined held over 90 percent of the U.S. smartphone market in 2013. This has seen RIM’s global market share plummet with it contributing just 0.5 percent to all global smartphone shipments in the first quarter of 2014. Blackberry has also struggled to compete with Android and iOS in the app market, with just 130,000 apps available in Blackberry World, in contrast to well over a million available both in the Google Play store and the Apple App Store.