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What type of media will you use to follow coverage of the 2012 Olympic Games?

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Media used to follow the Olympic Games in the UK 2012 This statistic presents the intentions of the 1,803 respondents asked within the United Kingdom about what type of media they are planning to use to follow the London Olympic Games in 2012. Among the 1,803 respondents, 16 percent stated they would be using print media, such as newspapers and magazines, to follow the games.
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Description Source More information
This statistic presents the intentions of the 1,803 respondents asked within the United Kingdom about what type of media they are planning to use to follow the London Olympic Games in 2012. Among the 1,803 respondents, 16 percent stated they would be using print media, such as newspapers and magazines, to follow the games.
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Release date
July 2012
Region
United Kingdom
Survey time period
May 2012
Number of respondents
n = 1,803
Age group
16 years and older
Supplementary notes
The original question posed during the survey was: In which of the following ways do you think you are likely to personally follow coverage of the London 2012 Olympic and Paralympic Games?
Question asked of 1,803 adults/Olympic non-rejectors and answers re-based on UK adult sample of 2,192.

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