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Media used to follow the Olympic Games in the UK 2012

What type of media will you use to follow coverage of the 2012 Olympic Games?

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Release date

July 2012


United Kingdom

Survey time period

May 2012

Number of respondents

n = 1,803

Age group

16 years and older

Supplementary notes

The original question posed during the survey was: In which of the following ways do you think you are likely to personally follow coverage of the London 2012 Olympic and Paralympic Games?
Question asked of 1,803 adults/Olympic non-rejectors and answers re-based on UK adult sample of 2,192.

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