CNN's credibility in the U.S. 2019

A survey held in the United States in 2019 showed that 22 percent of responding adults believed CNN to be very credible, and 21 percent said that they did not consider CNN credible at all. Attitudes to the trustworthiness of CNN varied among adults in different age brackets, with more than double the share of adults aged over 65 deeming the news publication very untrustworthy than those aged between 18 and 29 years. Opinions on news media tend to vary according to readers’ political stance, age, educational background and myriad other factors, and in an age of fake news consumers are demonstrating a higher degree of awareness of how and where they access their news.

Navigating news media in the United States

In 2017, ABC was considered the most credible major news organization in the United States, followed closely by CBS and NBC. By comparison, just 18 percent of surveyed U.S. adults thought of Breitbart as a credible news source, and Huffington Post did not fare much better. Credibility is important – there are serious concerns about the accuracy of news stories and a study revealed that most Americans believed that fake news causes a great deal of confusion about basic facts. Accurate reporting as a result of proper research and fact-checking is more in demand than ever, as consumers grow increasingly concerned about the trustworthiness of traditional and modern news sources.

So what does this mean for publications like CNN? As one of the leading cable news networks in the U.S., CNN is a powerful news source and its content is consumed by hundreds of thousands of people per day, meaning that the news channel has a certain degree of responsibility. Failure to deliver clear, accurate, unbiased content to consumers can detrimentally affect ratings, and in an environment as competitive as the news media market, the pressure is on to cater to new and existing viewers alike.

Credibility of CNN in the United States as of April 2019

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Sources

Release date

April 2019

Region

United States

Survey time period

March 28 to April 2, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online survey

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