Credibility of CBS in the U.S. 2019

The majority of American voters view CBS as a reliable source of news and information, with around 24 percent deeming it very credible and another 39 percent calling it somewhat credible. Around 11 percent of voters seriously doubt the network’s credibility, although some of this difference in opinion between the two extremes may come down to political affiliation.

CBS

Currently in its 90th year of operation, CBS remains a massively popular American broadcasting network, with over 70 percent of people between the ages of 30 and 49 watching the channel. The company brought in over six billion U.S. dollars in advertising revenue in 2018 and another four billion from content licensing and distribution. Having noticed the increasing popularity of streaming services and on-the-go viewership, CBS quickly established its own subscription service called CBS All Access, which had already accumulated an estimated four million subscribers as of February 2019.

Perceptions of the network

Increasing political tension in the U.S. has meant that television networks have found it difficult to continue to situate themselves at the center of the American political spectrum. The ‘fake news’ phenomenon has led to increased political division among viewers of almost all news networks. Around 22 percent of Republicans believe that CBS is an enemy of the American people, while only three percent of Democrats echo that sentiment.

Credibility of CBS in the United States as of April 2019

Share of respondents
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Sources

Release date

April 2019

Region

United States

Survey time period

March 28 to April 2, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "News in the U.S."

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