- Internet›
- Mobile Internet & Apps›
Global in-app advertising and app store gross spend 2016, 2017 & 2021
Global in-app advertising and app store gross spend 2016, 2017 & 2021
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)
by J. Clement,
last edited
Sep 11, 2017
This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)
Loading statistic...
| Mobile in-app advertising | Mobile app store | |
|---|---|---|
| 2016 | 72.4 | 61.8 |
| 2017* | 101.4 | 82.2 |
| 2021* | 201.1 | 139.1 |
| Mobile in-app advertising | Mobile app store | |
|---|---|---|
| 2016 | 72.4 | 61.8 |
| 2017* | 101.4 | 82.2 |
| 2021* | 201.1 | 139.1 |
© Statista 2019
About this statistic
Source: App Annie
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Sep 11, 2017
This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.
- Source
- App Annie
- Show further sources information
- Show publisher information
- Release date
- June 2017
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
-
*Forecast
Gross advertiser spend within apps and gross consumer spend
Free access to basic statistics
Source
- Source
- App Annie
- Show further sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
-
*Forecast
Gross advertiser spend within apps and gross consumer spend
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "App stores"
- Overview
The most important statistics
- Number of apps available in leading app stores as of 2nd quarter 2019Number of apps available in leading app stores 2019
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Distribution of free and paid apps in the Apple App Store and Google Play as of August 2019Free and paid app distribution for Android and iOS 2019
- Average price of paid apps in the Apple App Store and Google Play as of 1st quarter 2018 (in U.S. dollars)Average price of paid Android and iOS apps 2018
- Combined global Apple App Store and Google Play app downloads from 1st quarter 2015 to 2nd quarter 2019 (in billions)Global Apple App Store and Google Play app downloads 2015-2019
- Number of iOS and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 2nd quarter 2019 (in billions)Number of iOS and Google Play app downloads as of Q2 2019
- Combined global Apple App Store and Google Play app revenue from 2016 to 2018 (in billion U.S. dollars)App stores: worldwide Apple and Google Play app revenue 2016-2018
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018App spend distribution between Apple App Store and Google Play 2012-2018
- Apple App Store
The most important statistics
- Number of available apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019Apple App Store: number of available apps as of Q2 2019
- Growth of available mobile apps in the Apple App Store worldwide from 2nd quarter 2015 to 2nd quarter 2019Apple App Store: quarterly growth of available apps as 2015-2019
- Quarterly growth of available apps in the Apple App Store as of 2nd quarter 2019, by categoryApple App Store: growth of available apps Q2 2019, by category
- Number of available apps in the Apple App Store from 2008 to 2019 (in 1,000s)Number of active apps from the Apple App Store 2008-2019
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Number of applications for the release of newly developed apps in the Apple App Store from 2008 to 2019Number of applications submitted to the iTunes App Store 2008-2019
- Average number of new iOS app releases per day from 3rd quarter 2016 to 1st quarter 2018Number of daily Apple App Store app releases worldwide 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Google Play
The most important statistics
- Number of available apps at Google Play from 2nd quarter 2015 to 2nd quarter 2019Google Play: number of available apps as of Q2 2019
- Growth of available mobile apps at Google Play worldwide from 2nd quarter 2015 to 2nd quarter 2019Google Play: quarterly growth of available apps as 2015-2019
- Quarterly growth of available apps at Google Play as of 2nd quarter 2019, by categoryGoogle Play: growth of available apps Q2 2019, by category
- Average number of new Android app releases per day from 3rd quarter 2016 to 1st quarter 2018Number of daily Google Play app releases worldwide 2016-2018
- Distribution of free and paid Android apps in the Google Play Store as of August 2019Distribution of free and paid Android apps 2019
- Distribution of Android apps per download range as of 1st quarter 2018Android app download ranges worldwide 2018
- Paid app price distribution in the Google Play store as of June 2019Average price of paid Android apps 2019
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Amazon Appstore
The most important statistics
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019Amazon Appstore: number of available apps as of Q2 2019
- Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 2nd quarter 2019Amazon Appstore: quarterly growth of available apps as 2015-2019
- Quarterly growth of available apps in the Amazon Appstore as of 2nd quarter 2019, by categoryAmazon Appstore: growth of available apps Q2 2019, by category
- Annual number of new mobile app releases via Amazon Appstore from 2010 to 2016Amazon Appstore: number of new app releases worldwide 2010-2016
- Annual number of new mobile app developers releasing apps via the Amazon Appstore from 2010 to 2016Amazon Appstore: number of new developers worldwide 2010-2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Kakao Game's monthly revenue from August 2012 launch to October 2012
- Average cost per installation for Android and iOS apps in South Korea 2016
- Smartphone users' monthly app-related expenditure in United Kingdom (UK) July 2014
- Primary platforms used by app developers 2015
- Global mobile app consumer spending 2016-2019
- Total global mobile in-app advertising revenues 2015-2020
- Global Google Play and Apple App Store app revenues Q2 2019
- North America mobile app install advertising spending 2017-2020
- Brazil: car fleet of selected ride sharing apps 2017
- Argentina: most used apps 2017, by age
- Average app uninstall time worldwide 2018, by vertical
- Concern of Australian users regarding data theft through apps 2012
- App store downloads and revenues in South Korea as of August 2013, by category
- Most popular mobile app types in Great Britain 2013, by penetration
- Mobile app installer penetration in the United States 2013-2018, by device
Studies
- Mobile apps in the United Kingdom (UK)
- App stores
- Store Intelligence Q2 2019 Data Digest
- Store Intelligence Q3 2018 Data Digest
- Store Intelligence Q4 and Full Year 2018 Data Digest
- Sensor Tower Mobile Market Forecast 2019-2023
- Store Intelligence Q1 2019 Data Digest
- App Annie Forecast 2017-2022
- Global Mobile, Apps and Wearables Trends 2015
- Store Intelligence Q2 2018 Data Digest
- Store Intelligence Q3 2017 Data Digest
- The Global Mobile Report 2017
- Store Intelligence Q1 2018 Data Digest
- Mobile Apps: Generating Economic Gains for Creative Media Industries in Ontario 2014
- Store Intelligence Q4 2017 Data Digest
Statistics on "App stores"
- Number of apps available in leading app stores 2019
- Annual number of global mobile app downloads 2016-2018
- Free and paid app distribution for Android and iOS 2019
- Average price of paid Android and iOS apps 2018
- Global Apple App Store and Google Play app downloads 2015-2019
- Number of iOS and Google Play app downloads as of Q2 2019
- App stores: worldwide Apple and Google Play app revenue 2016-2018
- App spend distribution between Apple App Store and Google Play 2012-2018
- Revenue split of leading digital content store worldwide in 2018
- Top mobile app publishers in the U.S. 2019, by audience
- Top mobile app publishers in the U.S. 2019, by user reach
- Apple App Store: number of available apps as of Q2 2019
- Apple App Store: quarterly growth of available apps as 2015-2019
- Apple App Store: growth of available apps Q2 2019, by category
- Number of active apps from the Apple App Store 2008-2019
- Apple App Store: number of downloads as of June 2017
- Number of applications submitted to the iTunes App Store 2008-2019
- Number of daily Apple App Store app releases worldwide 2016-2018
- Apple App Store: annual gross app revenue 2017-2018
- Apple App Store: average app price 2019
- Average price of paid iOS apps 2019
- U.S. App Store revenue per active iPhone 2016-2017, by category
- Leading Apple App Store categories 2016-2019, by download volume
- Most popular Apple App Store categories 2019
- Google Play: number of available apps as of Q2 2019
- Google Play: quarterly growth of available apps as 2015-2019
- Google Play: growth of available apps Q2 2019, by category
- Number of daily Google Play app releases worldwide 2016-2018
- Distribution of free and paid Android apps 2019
- Android app download ranges worldwide 2018
- Average price of paid Android apps 2019
- Google Play: annual gross app revenue 2016-2018
- Leading Google Play app categories 2016-2019, by download volume
- Most popular Google Play app categories 2019
- Amazon Appstore: number of available apps as of Q2 2019
- Amazon Appstore: quarterly growth of available apps as 2015-2019
- Amazon Appstore: growth of available apps Q2 2019, by category
- Amazon Appstore: number of new app releases worldwide 2010-2016
- Amazon Appstore: number of new developers worldwide 2010-2016
- Kakao Game's monthly revenue from August 2012 launch to October 2012
- Average cost per installation for Android and iOS apps in South Korea 2016
- Smartphone users' monthly app-related expenditure in United Kingdom (UK) July 2014
- Primary platforms used by app developers 2015
- Global mobile app consumer spending 2016-2019
- Total global mobile in-app advertising revenues 2015-2020
- Global Google Play and Apple App Store app revenues Q2 2019
- North America mobile app install advertising spending 2017-2020
- Brazil: car fleet of selected ride sharing apps 2017
- Argentina: most used apps 2017, by age
- Average app uninstall time worldwide 2018, by vertical
- Concern of Australian users regarding data theft through apps 2012
- App store downloads and revenues in South Korea as of August 2013, by category
- Most popular mobile app types in Great Britain 2013, by penetration
- Mobile app installer penetration in the United States 2013-2018, by device
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.