Mobile app gross spending worldwide 2021

This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.

Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)

Characteristic	Mobile in-app advertising	Mobile app store
2021*	201.1	139.1
2017*	101.4	82.2
2016	72.4	61.8

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Release date

June 2017

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Region

Worldwide

Survey time period

2016

Supplementary notes

*Forecast
Gross advertiser spend within apps and gross consumer spend

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