This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data.ai. (June 27, 2017). Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai. "Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)." Chart. June 27, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai. (2017). Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai. "Gross Expenditure on In-app Advertising and Mobile App Stores Worldwide in 2016, 2017 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2017, https://www.statista.com/statistics/241245/gross-app-spending/
Data.ai, Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/241245/gross-app-spending/ (last visited September 01, 2024)
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) [Graph], Data.ai, June 27, 2017. [Online]. Available: https://www.statista.com/statistics/241245/gross-app-spending/