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Global in-app advertising and app store gross spend 2016, 2017 & 2021

This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.

Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021

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Source

Release date

June 2017

Region

Worldwide

Survey time period

2016

Supplementary notes

*Forecast
Gross advertiser spend within apps and gross consumer spend

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Statistics on "App stores"

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