This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to 72.4 billion U.S. dollars and is projected to reach 201.1 billion U.S. dollars in 2021.
Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021
(in billion U.S. dollars)
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App Annie. (June 27, 2017). Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 19, 2022, from https://www.statista.com/statistics/241245/gross-app-spending/
App Annie. "Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)." Chart. June 27, 2017. Statista. Accessed January 19, 2022. https://www.statista.com/statistics/241245/gross-app-spending/
App Annie. (2017). Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 19, 2022. https://www.statista.com/statistics/241245/gross-app-spending/
App Annie. "Gross Expenditure on In-app Advertising and Mobile App Stores Worldwide in 2016, 2017 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2017, https://www.statista.com/statistics/241245/gross-app-spending/
App Annie, Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/241245/gross-app-spending/ (last visited January 19, 2022)
