Market share of private label brands worldwide in 2013, by selected country

Loading statistic...
Expand statistic
Market share
United Kingdom41%
Czech Republic22%
South Africa18%
United States18%

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This statistic depicts the market share of private label brands worldwide in 2013, broken down by selected country. In that year, Switzerland topped the list with a share of about 45 percent of total retail sales.
Private labels

Private labels are brands which are not owned by a manufacturer or producer, but by a retailer or supplier. This retailer or supplier asks a contract manufacturer to produce goods for him under his own label. Additional terms used include store brands or private brands.

Traditionally, private labels entered the market as a low-cost alternative to national brands. Today, they are part of active retail marketing in order to position their products ideally on the market and not to be exclusively dependent on suppliers of national brands. Retailers may benefit from the many advantages of private labels, especially from the fact that they have more control over product and service pricing. In addition, they may offer their goods at a lower price as retailers do not have such high marketing and advertising expenditures as their brand counterparts, in turn benefiting consumers and saving them money.

Nowadays, private labels are present among a wide range of industries and are gaining more and more market penetration, especially in Europe, where private label share is approaching almost 50 percent in some markets. In the U.S., the private label market remains quite fragmented. Food categories with a large private label share include milk, sugar and sugar substitutes and fresh eggs.
Show more
Release date
November 2014
Survey time period
Supplementary notes
* Indicates 2014 Moving Annual Total (MAT).
For a consistent cross-country view, all categories are weighted equally to produce an average private-label share. Individual country reporting may vary due to reporting differences.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Private label market in the U.S."

  • Overview
The most important statistics
  • Private Label Retail
The most important statistics
  • Private Label Products, by Category
The most important statistics
  • Consumer Behavior
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions