Reasons U.S. customers follow financial institutions on social networks in 2011

Reasons why customers follow their financial institution on social networking sites in the U.S. in 2011

Reasons U.S. customers follow financial institutions on social networks in 2011 This statistic gives information on reasons why U.S. customers follow their financial institution on social networking sites. In 2011, it was found that 38 percent of customers did so in order to receive retail offers.
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Reasons why customers follow their financial institution on social networking sites in the U.S. in 2011

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Share of customers
Retail offers38%
Credit card offers35%
Online shopping offers35%
Online account servicing tips17%
Online customer service16%
Charitable donations14%
Credit help or financial advice6%
None of these30%
Share of customers
Retail offers38%
Credit card offers35%
Online shopping offers35%
Online account servicing tips17%
Online customer service16%
Charitable donations14%
Credit help or financial advice6%
None of these30%
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This statistic gives information on reasons why U.S. customers follow their financial institution on social networking sites. In 2011, it was found that 38 percent of customers did so in order to receive retail offers.
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Release date
February 2012
Region
United States
Survey time period
2011
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