Percentage of U.S. internet users who use Instagram in April 2016, by annual household income

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Annual household incomeShare of U.S. internet users
Less than 30,000 U.S. dollars38%
30,000-49,999 U.S. dollars32%
50,000-74,999 U.S. dollars32%
More than 75,000 U.S. dollars31%
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About This Statistic

This statistic shows the share of internet users in the United States who were using Instagram as of April 2016, sorted by annual household income. During that period of time, 31 percent of internet users who were earning more than 75,000 US dollars in household income per year used the photo sharing app. That same year, the total number of Instagram users in the United States was over 67 million, a figure which is expected to surpass 95 million users by 2020.

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