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Engagement rate for Facebook posts in Poland 2020

Status posts were the most engaging kind of Facebook page post in Poland in the fourth quarter of 2020, with a 0.22 percent engagement rate. Image posts were next, with 0.16 percent. The average engagement rate for page posts compared to Facebook page fans, in general, was 0.08 percent.

Average engagement rate for different kinds of Facebook page posts compared to Facebook page fans in Poland in the 4th quarter of 2020

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Release date

January 2021



Survey time period

Q4 2020

Age group

18 years and older

Special properties

Users of Facebook

Supplementary notes

* Percentages compare the combined total of reactions, comments and shares to the total number of page fans. Figures are averages based on a wide variety of different kinds of page, with different audience sizes.

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