Affluent Americans: share who shopped at Walmart in 2018

This statistic shows the percentage of affluent Americans who have shopped at Walmart within the past 12 months, as of March 2018. In 2018, 36 percent of respondents with a household income of 200,000 U.S. dollars and over stated that they had shopped at Walmart in the past 12 months.

Share of affluent Americans who shopped at Walmart as of 2018

Annual household incomeShare of respondents
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Release date



United States

Survey time period

March 2018

Number of respondents


Age group

18 years and older

Special properties

U.S. internet users who have bought groceries in-store in the past 12 months

Supplementary notes

* Total number of respondents, of which 61 percent shopped at Walmart.

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Statistics on "Retail brands: Walmart"

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