IKEA: brand value worldwide 2016-2022

IKEA’s brand had a value of 17.4 billion U.S. dollars in 2022. The Swedish retailer’s brand value decreased around two percent compared to 2021, likely due to recent challenges, such as supply chain disruptions. Despite the decline, IKEA held the title of the most valuable brand in the Nordics region, ahead of Volvo and H&M. Worldwide, the company ranked among the leading retail brands by brand value in 2022.

IKEA and its strong brand awareness

Founded in 1943 in Älmhult, Sweden, IKEA is an internationally known home furnishing retailer and recognized for its Scandinavian style. Offering low prices and a large range of products, the company enjoys a high level of awareness among consumers. According to a survey conducted by Statista in 2022, 90 percent of furniture online shop users in the United States knew the brand. In the UK, IKEA’s brand awareness reached 94 percent.

From the Nordics to the world: global stores and revenue

IKEA is present in most major markets. In 2022, the retailer operated over 460 stores worldwide, more than half in Europe. That same year, IKEA generated global revenues of 44.6 billion euros, the highest since 2001. The company also managed to resume the growth trend recorded in the last two decades and only interrupted by the pandemic in 2020.