The United States have the biggest furniture market worldwide, generating a revenue of over 200 billion dollars in 2021. This is more than the revenues generated by the second and third biggest markets combined. So, which online furniture shops are popular in the U.S.?
Lowe's is the most well-known furniture online shop in the U.S. Headquartered in Mooresville, North Carolina, it is recognized by 92 percent of internet respondents. Second on this list is The Home Depot, with a brand awareness of 91 percent, followed by Kohl's and Bed Bath & Beyond.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading furniture online shops ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading furniture online shops ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista. "Leading furniture online shops ranked by brand awareness in the United States in 2023." Chart. September 12, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista. (2023). Leading furniture online shops ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista. "Leading Furniture Online Shops Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista, Leading furniture online shops ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/ (last visited October 31, 2024)
Leading furniture online shops ranked by brand awareness in the United States in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/