Johnson & Johnson's share of the baby care market worldwide 2013-2021
Johnson & Johnson's share of the baby care market worldwide from 2013 to 2021*
Johnson & Johnson’s share of the baby care market worldwide is expected to gradually decline in the coming years to hit a low of 17.9 percent in 2021, a decrease of almost eight percent since 2013. Despite such forecast downturns within their baby care segment, Johnson & Johnson’s total revenue has continued to increase in recent years.
Johnson & Johnson origins
Johnson & Johnson, headquartered in New Jersey, operates over 200 subsidiary companies in 60 countries within the pharmaceutical, medical devices and consumer healthcare segments. The company originated in 1885 with the creation of ready-to-use surgical dressings. Their first products were produced in 1886 with a logo bearing great resemblance to their logo of today. This makes it one of the longest-used business logos to date.
Competition for market share
Kimberly-Clark and Procter & Gamble (P&G) are two of Johnson and Johnson’s fiercest competitors within this market. Kimberly-Clark’s share of the total baby care market is expected to remain relatively unchanged, staying at around 8 percent into 2024. Procter & Gamble's market share of disposable baby diapers, baby wipes and training pants worldwide is also expected to remain constant over the coming years at around 18 percent.
Johnson & Johnson's share of the baby care market worldwide from 2013 to 2021*
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| Market share | |
|---|---|
| 2021 | 17.9% |
| 2020 | 18.8% |
| 2019 | 19.6% |
| 2018 | 20.5% |
| 2017 | 21.3% |
| 2016 | 22.2% |
| 2015 | 23.2% |
| 2014 | 24.2% |
| 2013 | 25.7% |
Source
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Statistics on "Baby care market in the U.S."
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Statistics
- Total revenue of Johnson & Johnson worldwide 2012-2024
- Breakdown of Johnson & Johnson's revenue worldwide 2013-2021, by sub-category
- Revenue of Johnson & Johnson's consumer health segment worldwide 2012-2024
- Revenue of Johnson & Johnson worldwide 2018-2024, by segment
- Sales value of the company Johnson & Johnson 2012-2016
- Most trusted baby product brands in the United Kingdom (UK) 2013
- Number of employees of Johnson & Johnson in Spain 2010-2016
- Johnson & Johnson's share of the skin care products market worldwide 2013-2021
- Johnson & Johnson: ad spend in Canada 2012-2013
- Baby skin care product brand preferences by consumers across China 2017
- Baby care products market size North America by country 2016-2025
- Johnson & Johnson employees involved in R&D in 2017 and 2018
- Number of health workers educated by Johnson & Johnson globally from 2016 to 2018
- Baby food and care product retail revenues in Germany 2017-2018, by product group
- Baby food and care product revenues of food retailers in Germany 2012-2014
- Baby care: loyalty towards products among women in the UK 2017
- Share of fathers who have changed diapers in MENA 2017, by country
- Sales of feeding bottles in France, Europe and worldwide 2017
- U.S. household expenditure on baby care products 2014, by category
- Breakdown of the global baby monitor market from 2012 to 2017, by product type
Statistics on "Baby care market in the U.S."
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