Billboard advertising: reach of full-column posters in Germany 2014

This statistic shows data on the reach of full-column posters in Germany in 2014. In cities with a population of 500,000 and over, the reach of full capacity full-column posters was at roughly 24.6 percent.

Reach of full-column posters in Germany in 2014, by advertising impact and population size

Full capacityRegular advertising impact (1:8000)
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Source

Release date

September 2014

Region

Germany

Survey time period

2014

Age group

14 years and older

Special properties

German-speaking population

Supplementary notes

Find information on the methodology of the ma 2014 Plakat study here.

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Statistics on "Advertising in Germany"

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