Share of expenses on online advertising media in Japan 2021, by category
Paid search advertising accounted for 37 percent of the expenditures on internet advertising media in Japan in 2021, making it the largest category in this regard. It was followed by display advertising and video advertising. As a breakdown of the internet advertising expenditure by type shows, the total expenses on internet advertising media during that year amounted to about 2.16 trillion yen.
