Paid search advertising accounted for 39.9 percent of the expenditures on internet advertising media in Japan in 2023. It was the largest category in this regard, followed by display advertising and video advertising. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Distribution of expenditure on internet advertising media in Japan in 2023, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Social media marketing market size in Japan 2023, by segment
- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Influencer marketing market size in Japan 2023, by segment
- Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
- Premium Statistic Instagram influencer marketing market size in Japan 2020-2027
- Premium Statistic Twitter influencer marketing market size in Japan 2020-2027
- Premium Statistic Social media account marketing market size in Japan 2020-2027
About the region
10
- Premium Statistic Social media marketing campaign planning and consulting market size Japan 2020-2027
- Premium Statistic Social media marketing analytics tools market size Japan 2020-2027
- Premium Statistic Social media advertising market size in Japan 2020-2027
- Premium Statistic Social media marketing market size in Japan 2020-2027
- Premium Statistic Advertising expenses in Japan 2023, by medium
- Premium Statistic TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses in Japan 2014-2023
- Premium Statistic Satellite TV advertising expenses in Japan 2014-2023
- Premium Statistic Annual growth of online advertising expenses in Japan 2014-2023
- Premium Statistic Performance-based online advertising expenses in Japan 2014-2023
Selected statistics
2
Other regions
9
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Programmatic ad spend in Denmark 2017-2026
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Premium Statistic Brand advertising expenditure in Spain 2020, by media and channel
- Premium Statistic Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Total advertising expenditure growth Malaysia 2018-2020
- Premium Statistic Colombia: programmatic ad CPC 2018
Related statistics
10
- Premium Statistic Internet advertising production costs in Japan 2014-2023
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Number of newspaper ads in Japan 2013-2022
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2013-2022
- Premium Statistic Advertising spending growth in Japan 2023, by medium
- Premium Statistic Ad expenses of the hobby and sporting products industry Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Annual growth of TV advertising expenses in Japan 2014-2023
Further related statistics
9
- Online advertising of companies in China 2016
- Revenue of Sohu in China 2022, by segment
- Baidu's total revenue 2013-2023
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- New U.S. donors - retention rate by age and channel
Further Content: You might find this interesting as well
Statistics
- Online advertising of companies in China 2016
- Revenue of Sohu in China 2022, by segment
- Baidu's total revenue 2013-2023
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- New U.S. donors - retention rate by age and channel
Dentsu. (March 12, 2024). Distribution of expenditure on internet advertising media in Japan in 2023, by category [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. "Distribution of expenditure on internet advertising media in Japan in 2023, by category." Chart. March 12, 2024. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. (2024). Distribution of expenditure on internet advertising media in Japan in 2023, by category. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. "Distribution of Expenditure on Internet Advertising Media in Japan in 2023, by Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu, Distribution of expenditure on internet advertising media in Japan in 2023, by category Statista, https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/ (last visited April 27, 2024)
Distribution of expenditure on internet advertising media in Japan in 2023, by category [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/