Newsbrands advertising spending in the United Kingdom (UK) 2011-2021

In 2021, national and regional newsbrands advertising spending in the United Kingdom grew to 1.36 billion British pounds. This figure marked an increase of roughly 10.6 percent compared to the previous year, when newsbrands advertising stood at its lowest due to the effects of the coronavirus pandemic on the industry.

UK advertising trends

The United Kingdom is one of the largest advertising markets worldwide. In 2021, UK ad spend amounted to 31.9 billion British pounds, showing a 34.4 percent recovery from the decline experienced a year earlier die to the outbreak of the coronavirus pandemic. Looking at UK ad spend broken down by medium, search and online display stand out as the main recipients of advertising funds. As consumers increasingly favor online platforms over traditional media formats, UK advertising spending on digital newsbrands campaigns is also increasing annually.

Newspaper advertising in Europe

Newspaper advertising spending in Western Europe has seen negative growth for the better part of a decade. In 2021, approximately 8.6 billion U.S. dollars were allocated towards newspaper ads, which marked a decline of over 70 percent compared to 2010. This downward trend is not surprising, considering that printed newspaper consumption has long been declining in most European countries due to the proliferation of social media and other online news sources. As a case in point, daily newspaper consumption in Spain plummeted from a peak 42 percent of the population in 2008 to a mere 13 percent in 2021.