Newsbrands advertising spending in the United Kingdom (UK) 2011-2022

In 2022, national and regional newsbrands advertising spending in the United Kingdom decreased to 1.33 billion British pounds. A year earlier, the spending increased of roughly 10.6 percent compared to 2020, when newsbrands advertising stood at its lowest due to the effects of the coronavirus pandemic on the industry.

UK advertising trends

The United Kingdom is one of the largest advertising markets worldwide. In 2022, UK ad spend amounted to 34.77 billion British pounds, showing a slowdown after 34.4 percent recovery of 2021 after a decline experienced in 2020 due to the impact of the outbreak of the coronavirus pandemic. Looking at UK ad spend broken down by medium, search and online display stand out as the main recipients of advertising funds. As consumers increasingly favor online platforms over traditional media formats, UK advertising spending on digital newsbrands campaigns is also increasing annually.

Newspaper advertising in Europe

Newspaper advertising spending in Western Europe has seen negative growth for the better part of a decade. In 2021, approximately 8.6 billion U.S. dollars were allocated towards newspaper ads, which marked a decline of over 70 percent compared to 2010. This downward trend is not surprising, considering that printed newspaper consumption has long been declining in most European countries due to the proliferation of social media and other online news sources. As a case in point, daily newspaper consumption in Spain plummeted from a peak 42 percent of the population in 2008 to a mere 14 percent in 2022.