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Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format

Published by Statista Research Department, May 18, 2022
In 2021, online radio ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by 52.2 percent year-on-year. A year later, however, the crown for the fastest growing digital ad medium will go to DOOH at 34 percent year-on-year growth.

Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium

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Sources

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Release date

July 2021

Region

United Kingdom

Survey time period

2021

Special properties

forecast / formats/media not mutually exclusive

Supplementary notes

The sources provides the following information about the methodology: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcasters’ websites."

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