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Digital ad spend growth in the United Kingdom (UK) 2020-2022, by format

Published by Statista Research Department, May 6, 2021
In 2021, digital out-of-home (DOOH) ad spending was expected to have the highest growth rate among digital ad formats in the United Kingdom (UK), increasing over 52 percent year-on-year. A year earlier, video-on-demand (VoD) advertising expenditure showed the highest growth rate.

Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2022, by format/medium

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Sources

Release date

July 2020

Region

United Kingdom

Survey time period

2020

Special properties

formats/media not mutually exclusive

Supplementary notes

The sources provides the following information about the methodology: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcasters’ websites."

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