Consolidated sales of Puma worldwide from 1993 to 2019

German sportswear company Puma generated around 5.5 billion euros from worldwide sales of its footwear, apparel, and accessories in 2019. Consolidated sales revenues have grown by more than 2.5 billion euros since 2014.

Puma record strong apparel sales

Puma splits its sales into three product segments: footwear, apparel, and accessories. In 2019, the segment with the largest sales share was footwear with 46 percent, followed by apparel with a 38 percent share. Even though sales of Puma footwear exceeded two billion euros for the first time in 2018, the company’s share of footwear sales fell by 0.7 percent between 2017 and 2018. The marginal drop was due to apparel sales becoming Puma’s primary growth driver in 2018, increasing by around 246 million euros on the previous year.

Puma bounce back to basketball

Puma announced its return to the basketball market in June 2018, adding another sport to its portfolio in a move that could see sales increase yet again in 2019. The company has partnered with several athletes playing in the National Basketball Association (NBA), who will endorse the Puma brand and wear new lines of signature basketball sneakers. Puma further highlighted its commitment to basketball by becoming an official marketing partner of the NBA in early 2019. Puma likely hopes that its presence in the basketball market will not only increase product sales in North America but also in Asia, where viewership of the NBA is increasing.

Puma's net sales worldwide from 1993 to 2019

YearSales in million euros
20195,502.2
20184,648.3
20174,135.9
20163,626.7
20153,387.4
20142,972
20132,985.3
20123,270.7
20113,009
20102,706.4
20092,447.3
20082,524.2
20072,373.5
20062,369.2
20051,777.5
2000462.4
1995211.5
1993210
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Source

Release date

February 2020

Region

Worldwide

Survey time period

1993 to 2019

Supplementary notes

Figures prior to 2018 were taken from previous editions of the publication.

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