German sportswear company Puma generated around 6.81 billion euros from worldwide sales of its footwear, apparel, and accessories in 2021. Consolidated sales revenues have grown by more than three billion euros since 2014.
Puma record strong apparel sales
Puma splits its sales into three product segments: footwear, apparel, and accessories. In 2020, the segment with the largest sales share was footwear with 45 percent, followed by apparel with a 37.7 percent share. Even though sales of Puma footwear exceeded two billion euros for the first time in 2018, and continued to rise in 2019. Puma's apparel sales have also experienced strong growth in previous years, increasing by over 700 million euros since 2016.
Puma bounce back to basketball
Puma announced its return to the basketball market in June 2018, adding another sport to its portfolio in a move that could see sales increase yet again in the next few years. The company has partnered with several athletes playing in the National Basketball Association (NBA), who will endorse the Puma brand and wear new lines of signature basketball sneakers. Puma further highlighted its commitment to basketball by becoming an official marketing partner of the NBA in early 2019. Puma likely hopes that its presence in the basketball market will not only increase product sales in North America but also in Asia, where viewership of the NBA is increasing.
Puma's net sales worldwide from 1993 to 2021
(in million euros)
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Puma. (February 22, 2022). Puma's net sales worldwide from 1993 to 2021 (in million euros) [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma. "Puma's net sales worldwide from 1993 to 2021 (in million euros)." Chart. February 22, 2022. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma. (2022). Puma's net sales worldwide from 1993 to 2021 (in million euros). Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma. "Puma's Net Sales Worldwide from 1993 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma, Puma's net sales worldwide from 1993 to 2021 (in million euros) Statista, https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/ (last visited August 08, 2022)