German sportswear company Puma generated around 8.47 billion euros from worldwide sales of its footwear, apparel, and accessories in 2022. Consolidated sales revenues have grown by more than five billion euros since 2014.
Puma record strong apparel sales
Puma splits its sales into three product segments: footwear, apparel, and accessories. In 2022, the segment with the largest sales share was footwear with some 50 percent, followed by apparel with an estimated 34 percent share. Even though sales of Puma footwear had just exceeded two billion euros for the first time in 2018, shoe sales have already shot up to more than four billion in 2022. Puma's apparel sales have also experienced strong growth in previous years, doubling between 2017 and 2022.
Puma bounce back to basketball
Puma announced its return to the basketball market in June 2018, adding another sport to its portfolio in a move that could see sales increase yet again in the next few years. The company has partnered with several athletes playing in the National Basketball Association (NBA), who endorse the Puma brand and wear new lines of signature basketball sneakers. Puma further highlighted its commitment to basketball by becoming an official marketing partner of the NBA in early 2019. Some noteworthy NBA players signed with Puma include LaMelo Ball, Dennis Schroder, and RJ Barrett.
Puma's net sales worldwide from 1993 to 2022
(in million euros)
Sales in million euros
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Puma. (February 27, 2023). Puma's net sales worldwide from 1993 to 2022 (in million euros) [Graph]. In Statista. Retrieved October 02, 2023, from https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma. "Puma's net sales worldwide from 1993 to 2022 (in million euros)." Chart. February 27, 2023. Statista. Accessed October 02, 2023. https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma. (2023). Puma's net sales worldwide from 1993 to 2022 (in million euros). Statista. Statista Inc.. Accessed: October 02, 2023. https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma. "Puma's Net Sales Worldwide from 1993 to 2022 (in Million Euros)." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/
Puma, Puma's net sales worldwide from 1993 to 2022 (in million euros) Statista, https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/ (last visited October 02, 2023)
Puma's net sales worldwide from 1993 to 2022 (in million euros) [Graph], Puma, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/268465/consolidated-sales-of-puma-worldwide-since-1993/