Global share of adidas retail sales in 2019, by region

The adidas Group generated 23.6 billion euros in net sales worldwide in 2019, 34 percent of which was generated from the Asia-Pacific region. Sales shares from the key regions of Europe and North America were 26 and 22 percent, respectively.

The adidas Group’s global appeal

The adidas Group – which includes both the adidas and Reebok brands – has increased net sales worldwide since 2013, exceeding 21 billion euros annually from 2017. Around eight billion euros was generated from Asia-Pacific in 2019, almost two billion euros more than any other region. In terms of product categories, footwear sales generated around 13.5 billion euros in 2019 – an increase of six percent on the previous year – and this corresponded to a 57 percent share of adidas’ net sales.

How do the adidas and Reebok brands compare?

The Reebok brand has been part of the adidas Group since 2005, continuously generating annual net sales worldwide of more than 1.5 billion euros. North America was Reebok’s best performing region in 2019, with net sales of 485 million euros. The adidas brand reported net sales of approximately 21.5 billion euros in 2019, with the Asia-Pacific region pulling in 7.7 billion euros. The adidas brand reported a 14 percent increase in net sales in Asia-Pacific between 2018 and 2019.

Global distribution of adidas retail net sales in 2019, by region

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

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