Share of Puma's consolidated sales worldwide in 2020, by product category

Footwear sales accounted for 45.2 percent of Puma’s sales in 2020, the largest share of the sportswear company’s three product segments. Regarded as Puma’s most important sector, sales of footwear exceeded two billion euros for the first time in 2018.

How much did each product segment generate?

Puma generated around 5.2 billion euros from global sales of footwear, apparel, and accessories in 2020. Footwear sales have increased by around 1.27 billion euros since 2014, during which time the sales share of this segment has edged towards 50 percent. Sales of Puma apparel amounted to around 2.1 billion euros in 2019 – increasing by 381.2 million euros between 2018 and 2019. Sales of accessories continued to rise in 2019, but the 16 percent share shows that this is Puma's smallest business segment.

Partnerships prove profitable for Puma

Puma – the third-largest athletic company worldwide – continued to strengthen its position in the sportswear market by partnering with teams and athletes that raised the profile of the brand at sporting events throughout the year. At the 2018 FIFA World Cup, two players with Puma endorsement deals finished the tournament among the top goalscorers: Romelu Lukaku (Belgium) and Antoine Griezmann (France). In motorsport, Puma was the official supplier of performance wear to the three teams at the top of the 2018 Formula One Constructors’ Championship: Mercedes, Ferrari, and Red Bull Racing.