Global R&D expenditure of Puma from 2013 to 2019

Sportswear company Puma has increased its research and development expenditure since 2016, with 61.7 million euros spent by the department in 2019 – an increase of 7.7 million euros on the previous year.

What is the role of research and development?

As of December 2019, Puma had 14,332 employees worldwide, of which 986 were employed in the field of research and development/product management. In a sportswear market that is constantly changing, Puma’s research and development team is responsible for providing insights into product design and new technologies. The team performs a variety of tasks, which range from scientific studies to simple customer surveys.

Puma making progress in key regions

Puma generated 5.5 billion euros from worldwide sales of its footwear, apparel, and accessories in 2019 – an increase of around 18.4 percent on the previous year. The company divides its sales into three geographic regions: the Americas, Asia/Pacific, and Europe, the Middle East, and Africa (EMEA). At around 36 percent, the EMEA region accounted for the largest share of sales in 2019. Driven by a growing market in China, sales in the Asia/Pacific region were particularly strong, increasing by 321 million euros between 2018 and 2019.

Research and development (R&D) expenditure of Puma worldwide from 2013 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2013 to 2019

Supplementary notes

Figures prior to 2018 were taken from previous editions of the publication.

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