Most viewed television program every year in the United Kingdom (UK) 2000-2022

In 2022, "The Queen's Funeral Services" recorded the largest TV viewing audience of the year, with 26.5 million individuals watching the program. It was also the most viewed program of the last 20 years in the UK.

UK audiences spend the most time watching TV

According to data from 2022, consumers spent the most time watching live television each day compared to any other audiovisual content such as video stharing and streaming platforms. This amounted to an average of nearly 120 minutes daily per individual. Comparatively, only an average of 37 minutes per day was spent on subscription-based and ad-supported video streaming.

Drop in advertising

Television advertising revenue, including broadcaster video-on-demand, in the UK has seen a gradual decline since 2017, despite a recovery in 2021 and 2022 as a result of advertisers reacting to the removal of pandemic-related restrictions. Following that, the sector will likely drop again in 2023, with a two percent decrease.