Italy: popularity of television viewing devices 2017 by service

This statistic shows the popularity of selected devices used by the Italian population aged between 16 and 75 to watch TV in 2017, broken down by service type. According to the survey, the vast majority of pay TV subscribers were more likely to watch TV on a conventional television. While streaming users preferred their PCs (nearly one in two users) or television sets (one in five), they were also more likely to use their smartphones to watch TV compared to users of other television viewing services.

Where have you watched Pay TV/Video On Demand/streaming videos in the last month?

TelevisionPCTablet SmartphoneMultiple devices
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Release date

June 2017



Survey time period


Number of respondents

1,012 respondents

Age group

16-75 years

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Television industry in Italy"

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