Share of the U.S. basketball shoe market in 2015, by company/brand

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Market share
Under Armour4%
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About This Statistic

The statistic depicts the market share of companies/brands in the U.S. basketball shoe market in 2015. The Nike brand, including the subsidiary Jordan brand, had a market share of 93 percent in the U.S. basketball shoe market. Charlotte Hornets owner and NBA Hall of Famer Michael Jordan has not played in the NBA since 2003. But the billionaire's basketball shoes are still the industry's biggest sellers and the main reason why Nike has 90% of the U.S. basketball shoe market. The frenzied sneaker culture began with a genius marketing idea that continues to create hype in the market today. Converse sneakers were released in 1917, but it was not until 1921, after basketball player Chuck Taylor made a few suggestions, that his name became associated with the now-classic shoe.

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