College Sports (NCAA) - Statistics & Facts
Statistics and facts on College Sports (NCAA)
College athletics is popular in the United States. According to a survey conducted by Harris Interactive, around 47 percent of the U.S. Americans follow college sports. Almost 31 million have attended a college sports event in 2016. The most popular sports amongst spectators include men’s college football and men’s college basketball.
The main governing body of college sports in the United States is the National Collegiate Athletic Association (NCAA). The NCAA is a nonprofit organization responsible for organizing the athletic programs of the majority of universities and colleges in the United States and Canada. The NCAA generates most of its revenue from television and marketing rights fees. In its 2016 financial year the NCAA generated 740 million U.S. dollars in revenue from television and marketing rights fees.
Men’s college basketball trails only football in popularity. According to Scarborough Research 24.65 million people in the U.S. are "very interested" in college basketball, 53.95 million have watched a college basketball game on broadcast TV at least once in 2016.
The attention paid to the sport heightens each year with the start of the college basketball tournament – often referred to as March Madness. The championship game in 2016 for example had a TV viewership of 15.8 million. Almost half of the population in the United States is at least somewhat interested in college basketball according to a 2017 Statista survey. The same survey also revealed that about the same amount of people will watch at least some tournament games .
|The NCAA - College Sports||Values||Statistic|
|Total NCAA revenue||$797m||Details →|
|NCAA's revenue from television rights agreements||$761m||Details →|
|Number of people who attended a College sports event in the U.S.||28.33m||Details →|
|Revenue of college football program at University of Texas||$93.9m||Details →|
|Value of Texas Longhorns||$152m||Details →|
|Number of people who watched a College football event on TV||74.81m||Details →|
|Number of people who attended a College football event||15.83m||Details →|
|Average attendance at games of Kentucky||23,361||Details →|
|Number of people who watched a College basketball event on TV||55.2m||Details →|
|NCAA Basketball tournament ad spend||$1,040.7m||Details →|
|Attendance at NCAA college basketball games||748k||Details →|
|Ticket sale revenue from NCAA college basketball tournament||$71.71m||Details →|
- National Collegiate Athletic Association (NCAA) revenue by segment 2012-2016+National Collegiate Athletic Association (NCAA) revenue by segment 2012-2016
Revenue of the NCAA by segment from 2012 to 2016 (in million U.S. dollars)*
- Regular season and tournament ad spend in NCAA basketball 2011Regular season and tournament ad spend in NCAA basketball 2011
NCAA Basketball total ad spend from 2007 to 2011 (in million U.S. dollars)
- Ranking of U.S. college football teams by value 2015Ranking of U.S. college football teams by value 2015
College football teams ranked by value* in 2015 (in million U.S. dollars)
- Interest in watching NCAA's March Madness in the U.S. 2017+Interest in watching NCAA's March Madness in the U.S. 2017
Are you going to watch this year’s "March Madness," the NCAA’s college basketball tournament?
- Interest in filling out a March Madness bracket in the U.S. 2017+Interest in filling out a March Madness bracket in the U.S. 2017
Will you fill out a March Madness bracket?
- Estimated weekly TV ad spend of U.S. companies March 13-19, 2017Estimated weekly TV ad spend of U.S. companies March 13-19, 2017
- Average match attendance of top club sport competitions worldwide 2014/2015Average match attendance of top club sport competitions worldwide 2014/2015
- Sporting and media events with the most Facebook interactions in 2014-2016Sporting and media events with the most Facebook interactions in 2014-2016
- Brand value of College Football Playoffs 2015-2016Brand value of College Football Playoffs 2015-2016
- Brand value of the NCAA Men's Final Four 2012-2016Brand value of the NCAA Men's Final Four 2012-2016