Volkswagen, BMW, Daimler - revenue comparison 2018

Amongst the three largest auto manufacturing groups based in Germany, Volkswagen Group produced the most revenue from worldwide operations in 2018 with almost 236 billion euros generated. The “Big Three” brands in Germany are often seen as Audi, Mercedes-Benz, and BMW. These brands are each owned by Volkswagen, Daimler, and BMW respectively.

Germany's dependence on the auto industry

German automotive manufacturing is one of the largest segments of the Germany’s economy. Revenue generated by German manufacturers of motor vehicles stands at 493 billion euros, which is equivalent to 15 percent of Germany's GDP. Add to that the contribution from auto suppliers, dealerships, and body shops.

Due to their national workforce in German businesses, and source of tax revenue for the German government, this means that there is a high dependency on the automotive sector. Over 830,000 people are employed in Germany's motor vehicle manufacturing industry.

Future auto risks

To maintain the level of employment from the motor industry, there are hopes companies will invest in developing employment in sensor technologies, mobility-as-a-service, and digital technologies. Nearly 1 in 2 manufacturing jobs are at high risk of being lost to automation by 2030.

Revenue comparison of Volkswagen, BMW and Daimler in FY 2018

Revenue in billion euros
Volkswagen Group235.85
Daimler167.36
BMW Group97.48
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Sources

Release date

March 2019

Region

Worldwide

Survey time period

FY 2018

Supplementary notes

The values have been rounded.
One euro is approximately equal to 1.14474 U.S. dollars (correct as of December 31, 2018).
This statistic has been created using the companies' respective annual reports.
Daimler's annual report is available on the company's website.
BMW's annual report is available on the company's website.

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