The company is headquartered in Germany, but has factories in many other countries, including Brazil, India, South Africa, the United Kingdom, the United States, Mexico, and China. The latter is becoming BMW's most important market; over a quarter of vehicle sales in 2018 were in China. BMW operates in a joint venture with Chinese company BMW Brilliance Auto. In the United States, BMW is among the the best perceived car brands and is most popular with younger drivers. Despite figures showing a stagnating global passenger car industry, BMW Group's sales continued to grow throughout 2018.
As the road vehicle and transportation industry is shifting towards electrification, autonomy, and mobility, BMW is aware it must stay relevant; future models will offer connected and fully electric versions. Over 40,000 units of BMW's most popular electric vehicle model were sold in 2018.