Including segments MINI and Rolls-Royce, Bayerische Motoren Werke AG generated around 104 billion euros in revenue in 2019. The BMW brand is among the leading luxury car brands in the world.
Tapping into the electric vehicle market
As the road vehicle and transportation industry is shifting towards electrification, autonomy, and mobility, BMW is aware it must stay relevant; future models will offer connected and fully electric versions. Over 50,000 units of BMW's most popular electric vehicle model were sold in 2019.
The company is headquartered in Germany, but has factories in many other countries, including Brazil, India, South Africa, the United Kingdom, the United States, Mexico, and China. The latter is becoming BMW's most important market; over a quarter of vehicle sales in 2019 were in China. BMW operates in a joint venture with Chinese company BMW Brilliance Auto. In the United States, BMW is among the ten best perceived car brands and is most popular with younger drivers. Despite figures showing a stagnating in the global passenger car industry, BMW Group's vehicle sales continued to grow throughout 2019.
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In the following 4 chapters, you will quickly find the 23 most important statistics relating to "BMW".