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BMW - statistics & facts

Founded in 1916, Bayerische Motoren Werke AG initially manufactured aircraft engines before producing its first motorcycle, the BMW R 32, in 1923. The manufacturer began producing automobiles in 1928, and automotive sales grew to become the group’s main revenue stream, generating just under 80.8 billion euros in earnings in 2020. A year later, BMW ranked among the 15 most valuable brands worldwide. Its main competitors, Toyota and Mercedes-Benz, were the only automotive brands higher up in the ranking.

Including segments MINI and Rolls-Royce, Bayerische Motoren Werke AG generated around 99 billion euros in revenue in 2020. Amid the coronavirus pandemic, the company's revenue dipped by some five percent, while deliveries contracted by about eight percent. That said, the BMW brand remains one of the leading luxury car brands in the world.

Tapping into the electric vehicle market

As the road vehicle and transportation industry is shifting towards electrification, autonomy, and mobility, BMW is aware it must stay relevant. The company delivered roughly one-third more MINI and BMW vehicles with electric propulsion in 2020, compared with one year earlier. The BMW 330e was among the best-selling plug-in vehicle models in Europe in 2020. BMW is expected to offer 21 more models on the European electric vehicle market by 2021. Future models will offer connected and fully electric versions, and BMW plans to add its all-electric i4 and iX models to its line-up in 2021. Sales of its BMW i series, however, have been deeply impacted by the pandemic, dropping by a third year-over-year in 2020. The manufacturer also had to contend with the semiconductors chip shortage in 2021, which led to some of its vehicles that year not offering a touchscreen feature to consumers.

Globally, BMW was the fifth plug-in electric vehicle producer in the first half of 2021. With a worldwide market share of just under six percent, the manufacturer ranked above one of its main competitors, Daimler.

A secure place in the global market

The company is headquartered in Germany but has factories in many other countries, including Brazil, India, South Africa, the United Kingdom, the United States, Mexico, and China. The latter is becoming BMW's most important market; about one-third of vehicle sales in 2020 were in China. BMW operates in a joint venture with the Chinese company BMW Brilliance Auto.

In the United States, BMW is among the ten best-perceived car brands and is most popular with younger drivers. The automaker was also the most popular luxury car brand in the country in 2020, ranking just above Toyota’s Lexus marque and Mercedes-Benz. BMW is also well regarded globally, with strong and positive online brand awareness. Compared to BMW, its competitors Lexus and Mercedes-Benz recorded a less positive online sentiment in the last quarter of 2019. BMW was also among the most visible brands on the web and social media, right behind Tesla.

Interesting statistics

In the following 4 chapters, you will quickly find the 30 most important statistics relating to "BMW".

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