In the first quarter of 2019, the number of monthly active U.S. Twitter users amounted to 68 million, an increase from 66 million in the previous period. In recent times, Twitter's user growth has not endeared the company to its investors - the growth compared to the previous quarter only amounted to three percent and has hovered in the low single digits since 2017 as the company continues to struggle to attract and retain users.
Twitter use of celebrities
Twitter has become an important tool for marketers and celebrities to connect with their respective audiences in real time. The most followed Twitter account belongs to singer Katy Perry, who had more than 107 million Twitter followers as of June 2019. The ranking of the most followed Twitter users mainly contains musical artists and includes the likes of Justin Bieber, Rihanna and Lady Gaga. The former President of the United States, Barack Obama, is the most followed person who is not an entertainer or athlete.
Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019
(in millions)
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Twitter. (April 23, 2019). Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/?utm_campaign=longform.asmartbear.com&utm_medium=post&utm_source=longform.asmartbear.com
Twitter. "Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)." Chart. April 23, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/?utm_campaign=longform.asmartbear.com&utm_medium=post&utm_source=longform.asmartbear.com
Twitter. (2019). Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/?utm_campaign=longform.asmartbear.com&utm_medium=post&utm_source=longform.asmartbear.com
Twitter. "Number of Monthly Active Twitter Users in The United States from 1st Quarter 2010 to 1st Quarter 2019 (in Millions)." Statista, Statista Inc., 23 Apr 2019, https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/?utm_campaign=longform.asmartbear.com&utm_medium=post&utm_source=longform.asmartbear.com
Twitter, Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions) Statista, https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/?utm_campaign=longform.asmartbear.com&utm_medium=post&utm_source=longform.asmartbear.com (last visited September 01, 2024)
Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions) [Graph], Twitter, April 23, 2019. [Online]. Available: https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/?utm_campaign=longform.asmartbear.com&utm_medium=post&utm_source=longform.asmartbear.com