In June 2024, approximately 1.4 billion newspapers were sold in China. The sales volume has seen a fluctuating trend in the past few years.
Digital media is the future
The media industry is a multi-billion dollar market in China. Experts estimated that the size of Chinese media market would approach 360 billion US dollars in 2021, which is twice the market size in a decade ago. One main revenue source in this industry comes from advertisement. In recent years, the distribution of ad spending in China gradually shifted away from traditional media channels towards internet and mobile advertisements. Digital media takes up over half of total ad spending in China. By 2024, advertising spending in China was projected to climb as high as 152 billion U.S. dollars.
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National Bureau of Statistics of China. (August 6, 2024). Amount of newspapers sold in China from June 2014 to June 2024 (in billions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China. "Amount of newspapers sold in China from June 2014 to June 2024 (in billions)." Chart. August 6, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China. (2024). Amount of newspapers sold in China from June 2014 to June 2024 (in billions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China. "Amount of Newspapers Sold in China from June 2014 to June 2024 (in Billions)." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China, Amount of newspapers sold in China from June 2014 to June 2024 (in billions) Statista, https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/ (last visited September 01, 2024)
Amount of newspapers sold in China from June 2014 to June 2024 (in billions) [Graph], National Bureau of Statistics of China, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/