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Monthly sales volume of newspapers in China 2011-2020

In October 2020, approximately 1.3 billion newspapers were sold in China. The sales volume has seen a gradual decreasing trend in the past few years.

Digital media is the future

The media industry is a multi-billion dollar market in China. Experts estimated that the size of Chinese media market amounted to about 264 billion US dollars in 2020, which is twice the market size in a decade ago. One main revenue source in this industry comes from advertisement. In recent years, the distribution of ad spending in China gradually shifted away from traditional media channels towards internet and mobile advertisements. Digital media takes up over half of total ad spending in China. By 2024, advertising spending in China was projected to climb as high as 152 billion U.S. dollars.

Print media industry in China

In China, print media such as newspapers and magazines were on the wane in general. From 2008 to 2018, the number of newspaper publications in China was declining, coinciding with a constant decrease of the sales volume. On the other side, the number of magazine publications saw a gain of more than 500 magazines from 2008 to 2018, while the total amount of magazine copies sold reduced by nearly one billion copies.

Monthly sales volume of newspapers in China from January 2011 to October 2020

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Source

Release date

December 2020

Region

China

Survey time period

January 2011 to October 2020

Supplementary notes

Figures have been rounded.

The source does not specify the publication date. The release date is the date of data access.

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