Advertising spending in China 2018-2024

This timeline presents the estimated advertising spending in China in 2018 and provides a forecast until 2024. According to the latest projection made with the consideration of coronavirus impact, the total media ad spending would slightly decrease to 114 billion U.S. dollars in 2020 with a 8.4 percent annual growth.

Forecasted advertising spending with and without coronavirus impact in China from 2018 to 2024

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Source

Release date

March 2020

Region

China

Survey time period

2018 to October 2019

Special properties

excluding Hong Kong; includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

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Statistics on "Advertising in Asia Pacific"

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