Use of gorcery-related coupons by U.S. consumers 2013, by gender

This statistic shows the use of grocery-related coupons by U.S. consumers at various retail locations in 2013, by gender. The survey revealed that 58 percent of male respondents used grocery-related coupons while shopping at a big box retailer.

In the past 90 days have you used any grocery-related coupons at any of the following locations?*

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Release date

April 2013


United States

Survey time period

November 2012

Number of respondents

n = 1,000

Method of interview

Online survey

Supplementary notes

* Either at a physical store location or online at a retailer website.
Multiple answers were possible.
Have used a coupon within the last six months in one or more of the following channels QSR (Taco Bell, Ruby Tuesday, etc.), Specialty retail (Gap, Barnes & Noble, Best Buy, etc.), CPG/grocery retailer (Kroger, Publix, etc.), Big Box retailer (Wal-Mart, Target, etc.), Drug store (Walgreens, Duane Reade, etc.), and department stores (Macy's, Sears, etc.).

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