This statistic shows the flavors of jams, jellies and preserves eaten most often in the United States from 2011 to 2018. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 163.54 million Americans consumed strawberry jams, jellies and preserves in 2018.
Strawberry jam or no strawberry jam, that is the question
U.S. households eat mostly strawberry jams, jellies, and preserves, followed by grape flavored ones. But what makes them choose these flavors over raspberry, blackberry, apricot, blueberry, or cherry jam? It is that consumers really prefer strawberry jam, or is it because strawberry and grape jams are dominant on most grocery store shelves? Does it have to do with color or taste? Or maybe people just like strawberries. It might be possible that most strawberries which are cultivated each year end up as jams, jellies and preserves.
Or maybe preference has more to do with the brand and their marketing of strawberry jam, which makes it more appealing to consumers than other types. Top jam, jelly and preserve brands include Smucker's and Welch's. Welch's, is traditionally a grape juice company, but they now sell grape, strawberry and also a few raspberry products, and Smucker's sells over 40 different varieties of fruit spreads. However, it is also very likely that consumer preferences are influenced by advertising.
