Saudi Arabia: facebook advertising number of users 2018-2027

The reach of social media advertising on Facebook in Saudi Arabia was forecast to continuously increase between 2023 and 2027 by in total 0.5 million users (+1.87 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 27.24 million users and therefore a new peak in 2027. Notably, the indicator 'Reach by social network' of the 'Facebook' segment of the advertising market was continuously increasing over the past years.

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Number of users of facebook advertising in Saudi Arabia 2018-2027 (in millions)

Characteristic	Number of users in millions
2027	27.24
2026	27.12
2025	27.02
2024	26.92
2023	26.78
2022	26.54
2021	26.07
2020	24.4
2019	16.26
2018	15.41

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Release date

July 2023

More information

Region

Saudi Arabia

Survey time period

2018 to 2027

Special properties

monthly active users

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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