How popular is social media in Canada?The internet provides users with many options for online activities, and Canadians choose to spend a lot of their online time on social networks. Overall, social media is the third most popular online activity in Canada, after e-mail and online banking. More people use the internet for social media access than they do for reading news and shopping. Furthermore, the vast majority of social media users in Canada said they use it on a daily basis, whilst 16 percent said they use it several times a week. Daily time spent on social media has increased over the past few years. As of early 2022, users in Canada spent an average of approximately one hour and 53 minutes per day on online networks.
In 2021, social media users aged between 25 to 34 years made up the largest share of users in Canada, accounting for over 25 percent of its audience. Women of this age group were slightly more likely to use social networks than their male counterparts.