Mobile usage in Canada - Statistics & Facts

Mobile usage in Canada is one of the highest in the world with the country’s total number of mobile subscribers surpassing 30 million in 2016. As of January 2017, around 29 percent of online traffic in Canada was generated from mobile phones. The number of mobile phone internet users stood at 22.8 million in 2016 and is expected to grow to about 28.6 million by 2021. The three largest mobile service providers in Canada — based on subscriber count in 2016 — were Rogers Wireless, Bell Canada, and TELUS Mobility.

In 2016, watching online videos was reported to be the most popular mobile device activity among internet users in Canada. Sending and receiving emails and text messages, surfing the internet and, taking photos and recording videos were among the most popular mobile phone activities among younger users. A 2017 survey found that around 55 percent of Canadians accessed email on a weekly basis through a smartphone device. Furthermore, as it relates to popular mobile activities, more than 20 million Canadians were mobile phone gamers and the number of phone messaging app users was forecasted to be at around 17.3 million as of 2017. The leading smartphone app in Canada was Facebook. Facebook also held the largest share of mobile visits which made it by far the most popular social media website in Canada.

As of June 2016, 30 percent of Canadian consumers were found to have used their mobile device up to five times for mobile commerce purposes in the preceding months. In Canada, comparing prices, checking for discounts and reading reviews were some of the leading purposes of smartphone usage during shopping.

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