In 2016, watching online videos was reported to be the most popular mobile device activity among internet users in Canada. Sending and receiving emails and text messages, surfing the internet and, taking photos and recording videos were among the most popular mobile phone activities among younger users. A 2017 survey found that around 55 percent of Canadians accessed email on a weekly basis through a smartphone device. Furthermore, as it relates to popular mobile activities, more than 20 million Canadians were mobile phone gamers and the number of phone messaging app users was forecasted to be at around 17.3 million as of 2017. The leading smartphone app in Canada was Facebook. Facebook also held the largest share of mobile visits which made it by far the most popular social media website in Canada.
As of June 2016, 30 percent of Canadian consumers were found to have used their mobile device up to five times for mobile commerce purposes in the preceding months. In Canada, comparing prices, checking for discounts and reading reviews were some of the leading purposes of smartphone usage during shopping.