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Mobile usage in Canada - statistics & facts

The mobile revolution has visibly reshaped the digital ecosystem and telecommunications landscape in Canada. In recent years, mobile devices have become essential tools for connecting people across provinces and territories in the world’s second-largest country. As web-enabled smartphones and tablets have also become a portable gateway to the rest of the world, mobile usage is rapidly increasing throughout Canada, with more mobile devices finding their way into consumers’ hands than ever before: As of 2020, the number of mobile internet users in Canada stood at 29.83 million, and by 2025, Canada’s mobile population is projected to surpass 33 million. Considering that Canada retains a top spot among the countries with the fastest average mobile internet speeds worldwide, mobile ownership and usage are not expected to slow down anytime soon.

Cutting the chord: mobile usage trends in Canada

The number of mobile subscribers in Canada has steadily increased over the last few years. In 2019, more than 33 million Canadians were subscribed to wireless services from leading mobile service providers such as Bell Mobility, Rogers Wireless, or TELUS Mobility, marking a record year in subscriptions for most Canadian mobile telecommunications companies and a further step away from landline telephone usage. Canadians are also going wireless to browse the web: Mobile internet user penetration in Canada currently stands at an all-time high of 79 percent, and this gradual switch from desktop to mobile is increasingly showing in Canada’s distribution of online traffic. Today, over 40 percent of internet traffic is generated via smartphones and tablets.

What are the most popular mobile activities in Canada?

In line with North American and global digital trends, email and social media usage are the leading mobile internet activities in Canada. Canada’s social media usage has seen particularly fast growth rates in recent years, as the ever-increasing selection of available apps and platforms continues to excite and engage online users of many ages. As of 2020, Facebook continues to be the leading social media website in Canada, while Facebook Messenger remains the most-downloaded social networking app in Canada’s Apple App store. Another popular app category that has captured the time and attention of Canadian smartphone users is mobile gaming. Over the last few years, mobile gaming has expanded into a multi-million dollar industry and seeing that Canadians are spending more time at home due to the coronavirus (COVID-19) pandemic, mobile gaming will likely become a staple pastime for even more smartphone users in the future.

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Mobile internet usage in Canada

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