Cutting the cord: connectivity and mobile usage trends in CanadaAs of June 2021, Canada counted 27.79 million mobile broadband subscriptions. By 2025, Canada is expected to report a 45 percent adoption rate of 5G mobile connections which are projected to account for 51 percent of all mobile connections in the country.
The number of mobile subscribers in Canada has steadily increased over the last few years. In 2021, almost 34.5 million Canadians were subscribed to wireless services from leading mobile service providers such as Bell Mobility, Rogers Wireless, or TELUS Mobility, marking a record year in subscriptions for most Canadian mobile telecommunications companies and a further step away from landline telephone usage. Canadians are also going wireless to browse the web: mobile internet user penetration in Canada currently stands at an all-time high of 93.6 percent, and this gradual switch from desktop to mobile is increasingly showing in Canada’s distribution of online traffic.
What are the most popular mobile activities in Canada?According to a survey of mobile users in Canada, as of June 2021, over 45 percent of respondents reported they could not live without their mobile phones. But what are the main activities and functionalities that make mobile phones such an important part of Canadians’ daily life? In line with North American and global digital trends, social media, emails, and instant messaging were the leading mobile internet activities in Canada. Canada’s social media usage has seen particularly strong growth in recent years, as the ever-increasing selection of available apps and platforms continues to excite and engage online users of many ages.
Mobile app usage in CanadaIn 2021, users in Canada spent 4.22 hours per day engaging with mobile apps, up by over 20 percent compared to the previous year and by 35 percent compared to 2019. According to a recent Canadian consumer survey, internet browser apps and e-mail services were the most commonly used app categories in Canada. Social media and gaming were also among the most used app categories in the country, recording a penetration rate of 61 percent and 50 percent among smartphone users, respectively, as of May 2022.
In February 2022, several mobile games were among the most downloaded apps from users in Canada, with word games experiencing a rise in popularity. While W Challenge was among the most downloaded apps for Android users in Canada, mobile iOS users downloaded Wordle! -a word game published by San Francisco-based Lion Studio Plus- over one million times from the Apple App Store, with the app surpassing social video platform TikTok and ranking as the most popular app on the platforms for iOS iPhone users.