Mobile usage in Canada is one of the highest in the world with the country’s total number of mobile subscribers surpassing 30 million in 2016. As of January 2017, around 29 percent of online traffic in Canada was generated from mobile phones. The number of mobile phone internet users stood at 22.8 million in 2016 and is expected to grow to about 28.6 million by 2021. The three largest mobile service providers in Canada — based on subscriber count in 2016 — were Rogers Wireless, Bell Canada, and TELUS Mobility.
As of June 2016, 30 percent of Canadian consumers were found to have used their mobile device up to five times for mobile commerce purposes in the preceding months. In Canada, comparing prices, checking for discounts and reading reviews were some of the leading purposes of smartphone usage during shopping.
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