In 2017, weekly online time amounted to 21.8 hours per week, up from 19.6 weekly hours in 2015. During a March 2018 survey, 73 percent of responding Canadian online users said that online banking was a typical activity for them. E-mail, social media and news were also among the most common ways to spend time online. When looking at mobile device usage, it was found that messaging, maps and video are the most popular mobile activities in Canada. Canadians also frequently use their mobile device while shopping in-store, usually to read product details or to compare prices online.
When talking about internet usage, it is hard to imagine a digital world without social media. The same holds true for Canada – overall, Canada has an active social media penetration rate of 68 percent. As of May 2018, 80 percent of internet users in Canada accessed Facebook. Other popular social networks in Canada include LinkedIn, GooglePlus and Instagram, although none of these have the reach of Facebook. During a survey of social media usage frequency in Canada, 79 percent of respondents stated that they used Facebook on a daily basis. Other social networks with a strong daily usage rate were Instagram, Snapchat and Reddit.
Online shopping is also very popular, with 78 percent of internet users in Canada having visited an online retail store and 57 percent having purchased a product or service online. In total, there were almost 27 million digital buyers in Canada in 2018. Over half of Canadian online shoppers shopped domestically as well as cross-border, compared to only 27 percent of U.S. online shoppers who did the same. Retail e-commerce sales in Canada amounted to 40 billion U.S. dollars in 2018 and are projected to increase to almost 55.5 billion U.S. dollars in 2023.