If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life?

Benefits of connected devices usage in the United Kingdom (UK) 2014 This statistic displays the benefits of using connected devices ("Internet of Things" devices) according to UK consumers in 2014. Of respondents, 52 percent reported that reduced car insurance rates after their connected car communicated they have been driving safely on a consistent basis would be a positive addition to their life.
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Share of respondents
Your car insurance rates are reduced after your connected car communicates that you have been driving safely on a consistent basis52%
Messages sent to your device about a retail location, when you are near the location24%
A message from your refrigerator congratulating you for making healthy choices, based on information received from your bathroom scale13%
Ads in your email sidebar showing information you recently searched for online9%
An encouraging message from your employer after your fitness tracker shows that you achieved your weight loss goal9%
You would not find any of these positive33%
Share of respondents
Your car insurance rates are reduced after your connected car communicates that you have been driving safely on a consistent basis52%
Messages sent to your device about a retail location, when you are near the location24%
A message from your refrigerator congratulating you for making healthy choices, based on information received from your bathroom scale13%
Ads in your email sidebar showing information you recently searched for online9%
An encouraging message from your employer after your fitness tracker shows that you achieved your weight loss goal9%
You would not find any of these positive33%

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Description Source More information
This statistic displays the benefits of using connected devices ("Internet of Things" devices) according to UK consumers in 2014. Of respondents, 52 percent reported that reduced car insurance rates after their connected car communicated they have been driving safely on a consistent basis would be a positive addition to their life.
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Release date
October 2014
Region
United Kingdom
Survey time period
September 8-17, 2014
Number of respondents
1,001 respondents
Special properties
employed consumers
Method of interview
Online survey
Supplementary notes
Mulitple responses were possible.
Examples of connected devices include: Smart TVs, smartwatches, GPS navigation devices, electronic toll collection devices and wireless fitness trackers.
Age of respondents not specified.

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