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Percentage of consumers in the United States who subscribed to or used Netflix to stream video content in 2012 and 2013

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Netflix: consumer reach in the United States 2012-2013 The graph shows the percentage of consumers in the United States who subscribed to or used Netflix to stream video content in 2012 and 2013. According to the source, 31 percent of US consumers subscribed to or used Netflix in 2012. In the third quarter of 2015, Netflix's penetration rate in the U.S. amounted to 51 percent among internet users.
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Share of U.S. consumers
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Share of U.S. consumers
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Description Source More information
The graph shows the percentage of consumers in the United States who subscribed to or used Netflix to stream video content in 2012 and 2013. According to the source, 31 percent of US consumers subscribed to or used Netflix in 2012. In the third quarter of 2015, Netflix's penetration rate in the U.S. amounted to 51 percent among internet users.
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Release date
February 2014
Region
United States
Survey time period
July 2013
Number of respondents
2,000 respondents
Method of interview
Online survey

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