Netflix: consumer reach in the United States 2012-2013

The graph shows the percentage of consumers in the United States who subscribed to or used Netflix to stream video content in 2012 and 2013. According to the source, 31 percent of US consumers subscribed to or used Netflix in 2012. In the third quarter of 2015, Netflix's penetration rate in the U.S. amounted to 51 percent among internet users.

Percentage of consumers in the United States who subscribed to or used Netflix to stream video content in 2012 and 2013

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Source

Release date

February 2014

Region

United States

Survey time period

July 2013

Number of respondents

2,000 respondents

Method of interview

Online survey

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