• Luxury fashion brands: Most important in store buying factors UK

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This statistic shows the most important factors for luxury consumers when buying luxury fashion goods in store in the United Kingdom, according to a survey conducted in 2013. Of respondents, 21.8 percent said customer service was the most important factor when purchasing in store.

When buying in store, what is most important to you?

	Percentage of respondents
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Source

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Release date

November 2013

More information

Region

United Kingdom

Survey time period

2013

Number of respondents

2,000 respondents

Special properties

Luxury consumers*

Supplementary notes

* Demographics of the 2,000 luxury consumers surveyed breaks down as follows:
Gender: male 52.7%; female 47.3%
Age:
18-25 = 14.2%
26-35 = 32.2%
36-45 = 24.8%
46-55 = 15.3%
56-65 = 10.5%
66+ = 3
Personal income (in GBP):
0-19.9999 = 20.6%
20,000-39,999 = 41.6%
40,000-59,999 = 24.7%
60,000 and over = 13.1%

Respondents could choose more than one answer.