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iTunes use to consume or share digital content in the UK 2012-2018

This statistic shows the share of legal digital content consumers that used iTunes, the App Store, iBookstore, or the Apple Store to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in May 2018, 18 percent of respondents reported using the online service.

Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018

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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

August 2012 to May 2018

Number of respondents

2,142*

Age group

12 years and older

Special properties

non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***

Supplementary notes

* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n (W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254.
** Only respondents that reported having consumed no illegal digital content.
*** Content types included: music, e-books, video games, computer software, films and tv shows.
Online (CAWI) and face-to-face (CAPI) surveys were used.
Data for waves previous to Wave 8 published earlier by the source.

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