This statistic presents the share of legal digital content consumers that used YouTube to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 58 percent of respondents reported using YouTube for this purpose.
Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018
non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n(W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142. ** Only respondents that reported having consumed no illegal digital content. *** Content types included: music, e-books, video games, computer software, films and tv shows. Online (CAWI) and face-to-face (CAPI) surveys were used.
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Statistics on "Online video in the United Kingdom (UK)"
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Kantar Media, & Intellectual Property Office (UK), & Ofcom. (July 4, 2018). Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 [Graph]. In Statista. Retrieved July 15, 2020, from https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Kantar Media, und Intellectual Property Office (UK), und Ofcom. "Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. Statista. Accessed July 15, 2020. https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Kantar Media, Intellectual Property Office (UK), Ofcom. (2018). Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018. Statista. Statista Inc.. Accessed: July 15, 2020. https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Kantar Media, and Intellectual Property Office (UK), and Ofcom. "Use of Youtube to Consume or Share Digital Content among Legal Digital Content Consumers in The United Kingdom (Uk) from 2012 to 2018." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Kantar Media & Intellectual Property Office (UK) & Ofcom, Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 Statista, https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/ (last visited July 15, 2020)
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