U.S. CPG shopping online: share of consumers by category 2013

Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category

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Sources

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Release date

January 2014

Region

United States

Survey time period

2013

Number of respondents

2,766 on average; varies by category

Special properties

U.S. households

Method of interview

Online survey

Supplementary notes

* Only 13.9 percent of households have children who are 3 years or younger, so this is a high penetration level.
The original source does not give any information regarding the age of respondents.

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