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U.S. CPG shopping online: share of consumers by category 2013

This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.

Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category

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Release date

January 2014


United States

Survey time period


Number of respondents

2,766 on average; varies by category

Special properties

U.S. households

Method of interview

Online survey

Supplementary notes

* Only 13.9 percent of households have children who are 3 years or younger, so this is a high penetration level.
The original source does not give any information regarding the age of respondents.

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Statistics on "U.S. online grocery shopping consumer behavior"

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