U.S. CPG shopping online: share of consumers by category 2013
Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category
This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.
Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category
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| Share of consumers | |
|---|---|
| Skin care | 16% |
| Coffee | 10.8% |
| Groceries | 8.8% |
| Pet food | 7.8% |
| Canned soup | 7.8% |
| Snacks | 7.7% |
| Tissues | 7.6% |
| Razor blades | 7.6% |
| Diapers* | 7.6% |
| Laudry detergent | 6.8% |
| Toothbrush | 6.7% |
| Toothpaste | 6.3% |
| Cereal | 5.6% |
| Baby food | 3.6% |
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Statistics on "U.S. online grocery retail"
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Statistics on "U.S. online grocery retail"
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