This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.
Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category
* Only 13.9 percent of households have children who are 3 years or younger, so this is a high penetration level. The original source does not give any information regarding the age of respondents.
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Statistics on "U.S. online grocery shopping consumer behavior"
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TBM Consulting Group. (January 21, 2014). Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group. "Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category ." Chart. January 21, 2014. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group. (2014). Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category . Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group. "Share of U.S. Consumers Who Purchased Consumer Packaged Goods (Cpg) Online in 2013, by Category ." Statista, Statista Inc., 21 Jan 2014, https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group, Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category Statista, https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/ (last visited April 03, 2020)
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