U.S. CPG shopping online: share of consumers by category 2013

Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category

U.S. CPG shopping online: share of consumers by category 2013 This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.
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Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category

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Share of consumers
Skin care16%
Coffee10.8%
Groceries8.8%
Pet food7.8%
Canned soup7.8%
Snacks 7.7%
Tissues7.6%
Razor blades7.6%
Diapers*7.6%
Laudry detergent6.8%
Toothbrush6.7%
Toothpaste6.3%
Cereal5.6%
Baby food3.6%
Share of consumers
Skin care16%
Coffee10.8%
Groceries8.8%
Pet food7.8%
Canned soup7.8%
Snacks 7.7%
Tissues7.6%
Razor blades7.6%
Diapers*7.6%
Laudry detergent6.8%
Toothbrush6.7%
Toothpaste6.3%
Cereal5.6%
Baby food3.6%
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This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.
Show more
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