Consumer product revenue of The Walt Disney Company 2009-2018, by segment

The consumer product revenue of The Walt Disney Company in 2018 amounted to 4.65 billion U.S. dollars. Retail and other sales brought in 1.59 billion U.S. dollars, whilst licensing, publishing, and games accounted for 3.06 billion dollars of the total figure.

What does Disney’s consumer product segment include?

The Walt Disney Company’s consumer products and interactive media segment licenses Disney’s characters, trade names, and visual/literary properties to developers, publishers, retailers and manufacturers all around the world. The segment also develops and publishes books and games, distributes merchandise and includes website management.

Disney also has its media network business, which is the company’s most lucrative revenue source. This segment is comprised of Disney’s TV and radio networks and includes big names like ESPN, ABC, the Disney Channel, and Hulu. Whilst Disney’s media networks tend to pull in between 20 and 25 billion U.S. dollars in revenue each year, its studio entertainment business has also undergone relatively steady growth over the past decade. In 2018, Disney’s studio entertainment segment generated just under ten billion dollars in revenue, a serious improvement from 2012 and 2013 when the revenue failed to hit six billion in either year. The segment acquires and produces live-action and animated motion pictures, live stage plays, direct-to-video content, and musical recordings.

Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2018, by segment

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Release date

November 2018



Survey time period

October 2008 to September 2018

Supplementary notes

* The figures for 2016 onwards include revenue for interactive media such as games.

Disney's fiscal years:
2018: October 2017 to September 2018
2017: October 2016 to September 2017
2016: October 2015 to September 2016
2015: October 2014 to September 2015
2014: October 2013 to September 2014.
2013: October 2012 to September 2013.
2012: October 2011 to September 2012
2011: October 2010 to September 2011
2010: October 2009 to September 2010
Figures have been rounded. Figures for 2009 to 2015 come from earlier financial releases.

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Statistics on "Walt Disney Company"

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