Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017

Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation The graph shows data on Millennial and Gen Z consumer relationship with brands worldwide in the second quarter of 2017. It was found that 60 percent of responding Millennials claimed they stayed loyal to the brands they liked, as compared to 55 percent of Gen Z respondents who said the same.
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Gen Z (16-20)Millennials (21-34)
I am a brand conscious person42%50%
Once I find a brand I like I tend to stick to it55%60%
Gen Z (16-20)Millennials (21-34)
I am a brand conscious person42%50%
Once I find a brand I like I tend to stick to it55%60%
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The graph shows data on Millennial and Gen Z consumer relationship with brands worldwide in the second quarter of 2017. It was found that 60 percent of responding Millennials claimed they stayed loyal to the brands they liked, as compared to 55 percent of Gen Z respondents who said the same.
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Release date
August 2017
Region
Worldwide
Survey time period
Q2 2017
Number of respondents
*
Age group
14-34 years
Special properties
*Millennials n=34,349; Gen Z n=9,243
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