Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017

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Gen Z (16-20)Millennials (21-34)
I am a brand conscious person42%50%
Once I find a brand I like I tend to stick to it55%60%
© Statista 2017

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About This Statistic

The graph shows data on Millennial and Gen Z consumer relationship with brands worldwide in the second quarter of 2017. It was found that 60 percent of responding Millennials claimed they stayed loyal to the brands they liked, as compared to 55 percent of Gen Z respondents who said the same.

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