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U.S. retailers marketing spend plans 2018, by generation
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Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
Exclusive Premium Statistic

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Source
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- Release date
- February 2018
- Region
- United States
- Survey time period
- January 2018
- Supplementary notes
- The source did not provide information on the sample number or survey type.
- Region
- United States
- Survey time period
- January 2018
- Supplementary notes
- The source did not provide information on the sample number or survey type.




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- Overview
- China: gross domestic product (GDP) at current prices from 2013 to 2023 (in billion U.S. dollars)Gross domestic product (GDP) of China 2013-2023
- Merchandise trade contribution to gross domestic product (GDP) in China between 2005 and 2016Merchandise trade share of gross domestic product in China 2016
- Retail revenue in China from 2007 to 2017 (in trillion yuan)Retail revenue in China 2017
- Year-on-year change in monthly retail trade revenue of consumer goods in China from December 2017 to December 2018China: year-on-year change in trade revenue of consumer goods by month December 2018
- Retail sales of major cities worldwide in 2015 (in billion U.S. dollars)Retail sales of major cities worldwide 2015
- Market structure
- Number of retail companies in China from 2007 to 2017Number of retail companies in China 2017
- Market share of the leading 100 retail chain operators in China from 2007 to 2017Market share of the leading 100 retail chain operators China 2017
- Retail sales of the leading 100 retail chain operators in China from 2008 to 2017 (in billion yuan)Retail sales of the leading 100 retail chain operators China 2017
- Annual retail sales growth of store-based retail in China in 2015, by retail formatAnnual retail sales growth of store-based retail in China 2015, by format
- Leading retail companies
- Leading retail chain operators in China in 2017, by retail sales (in million yuan)*Leading retail chain operators in China 2017, by retail sales
- Leading foreign retail chain operators in China in 2016, by retail sales (in million yuan)Leading foreign retail chain operators China 2016, by retail sales
- Leading department store operators in China in 2016, by sales (in million yuan)Leading department store operators in China 2016, by sales
- Leading convenience store operators in China 2016, by number of storesLeading convenience store operators in China 2016, by number of stores
- Consumption
- China: gross domestic product (GDP) per capita in current prices from 2013 to 2023 (in U.S. dollars)Gross domestic product (GDP) per capita in China 2013-2023
- Per capita disposable income of rural households in China from 2008 to 2017 (in yuan)Per capita disposable income of rural households in China 2008-2017
- Per capita disposable income of urban households in China from 2007 to 2017 (in yuan)Per capita disposable income of urban households in China 2007-2017
- Trends
- Most powerful retail companies in China in 2013Most powerful retailers in China 2013
- Retail companies with the most powerful strategy in China in 2013Retailers with the most powerful strategy in China 2013
- Most promising influential retailers over the next five years in China in 2013Most promising influential retailers over the next five years in China 2013
- Canada: marketing activity spending increase 2015
- Canada: share of marketers to reduce spending on traditional media 2014-2015
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Canada: marketing activity spending decrease 2015
- Marketing budget revenue share in Slovenia 2016
- Distribution of marketing spending in Sweden 2016, by channel and revenue
- Marketing channels with increased spending in Canada 2013-2014
- Event marketing revenues in Sweden 2015-2017
- Total retail outlets in the Netherlands 2018, by city size
- Share of municipalities allowing shops to open on public holidays in Netherlands 2018
- Average shop floor area per retail sales point in the Netherlands 2018, by city size
- Number of retail chains in Luxembourg 2018, by sector
- Marketing spend in the U.S. 2015, by type
- Number of retail chains in Greece 2018, by sector
- Number of retail chains in Croatia 2018, by sector
- Number of retail chains in Estonia 2018, by sector
- Turnover from the retail trade in Ireland 2008-2016
- Marketing personalization
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Facebook marketing
- State of Slovenian Marketing 2016
- The Data-Centric Organization 2018
- Marketer Email Tracking Study 2018
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- The Esports Playbook
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Global Data Market Size 2016-2018
- China: gross domestic product (GDP) at current prices from 2013 to 2023 (in billion U.S. dollars)
- China: gross domestic product (GDP) per capita in current prices from 2013 to 2023 (in U.S. dollars)
- Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014
- Number of retail chains* in Luxembourg in 2018, by sector
- Number of retail chains* in Greece in 2018, by sector
- Number of retail chains* in Croatia in 2018, by sector
- Number of retail chains* in Estonia in 2018, by sector
- Merchandise trade contribution to gross domestic product (GDP) in China between 2005 and 2016
- Retail revenue in China from 2007 to 2017 (in trillion yuan)
- Year-on-year change in monthly retail trade revenue of consumer goods in China from December 2017 to December 2018
- Retail sales of major cities worldwide in 2015 (in billion U.S. dollars)
- Number of retail companies in China from 2007 to 2017
- Market share of the leading 100 retail chain operators in China from 2007 to 2017
- Retail sales of the leading 100 retail chain operators in China from 2008 to 2017 (in billion yuan)
- Annual retail sales growth of store-based retail in China in 2015, by retail format
- Leading retail chain operators in China in 2017, by retail sales (in million yuan)*
- Leading foreign retail chain operators in China in 2016, by retail sales (in million yuan)
- Leading department store operators in China in 2016, by sales (in million yuan)
- Leading convenience store operators in China 2016, by number of stores
- Per capita disposable income of rural households in China from 2008 to 2017 (in yuan)
- Per capita disposable income of urban households in China from 2007 to 2017 (in yuan)
- Most powerful retail companies in China in 2013
- Retail companies with the most powerful strategy in China in 2013
- Most promising influential retailers over the next five years in China in 2013
- Marketing activities on which marketers plan to increase spending in Canada as of March 2015
- Share of marketers planning to reduce spending on traditional media in Canada in 2014 and 2015
- Marketing channels believed to have generated the greatest ROI according to marketers in Canada from 2014 to 2015, by activity
- Marketing activities on which marketers plan to decrease spending in Canada as of March 2015
- Revenue share of marketing budgets in companies in Slovenia in 2016
- Distribution of marketing spending in Sweden in 2016, by channel and companies' revenue
- Event marketing revenues in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Total retail outlets in the Netherlands in 2018, by city size
- Share of municipalities allowing shops to open on all public holidays in the Netherlands in 2018, by province
- Average shop floor area per retail sales point in the Netherlands in 2018, by city size (in square meters)
- Distribution of brand marketing spending in the United States in 2015, by type
- Turnover from the retail trade in the Republic of Ireland from 2008 to 2016 (in million euros)
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