U.S. retailers marketing spend plans 2018, by generation

This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of January 2018, broken down by generation. The findings reveal that 65 percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas 27 percent planned to decrease their spend on consumers aged 71 or above.

Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation

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Release date

February 2018


United States

Survey time period

January 2018

Supplementary notes

The source did not provide information on the sample number or survey type.

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