• U.S. retailers marketing spending plans 2018 | Statista

Premium

This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of January 2018, broken down by generation. The findings reveal that 65 percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas 27 percent planned to decrease their spend on consumers aged 71 or above.

Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation

Source

Show detailed source information?

Register for free

Already a member?

Sources

Show sources information

Show publisher information

Release date

February 2018

More information

Region

United States

Survey time period

January 2018

Supplementary notes

The source did not provide information on the sample number or survey type.

Other statistics on the topic

Change in marketing spending influenced by the coronavirus outbreak according to B2B companies worldwide as of April 2020, by country

Change in global B2B marketing spend due to COVID-19 in 2020

Projected CPG manufacturer spending on shopper marketing in the United States in 2020, by type

U.S. CPG manufacturer shopper marketing spending 2020, by type

Marketing services spending in the United States from 2017 to 2021, by category (in billion U.S. dollars)

Marketing services spending in the U.S. 2017-2021, by category

Marketing services spending in the United States from 2017 to 2021 (in billion U.S. dollars)

Marketing services spending in the U.S. 2017-2021

Statista Accounts: Access All Statistics. Starting from $468 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$59 $39 / Month *

in the first 12 months

Corporate Account

Full access

Corporate solution including all features.

* Prices do not include sales tax.

Further Content: You might find this interesting as well

Statistics

Topics

U.S. Millennials: Media & Marketing

Internet usage of Generation X in the United States

U.S. Millennials: grocery shopping behavior

U.S. Millennials: Consumer goods and shopping behavior

Statista Accounts: Access All Statistics. Starting from $468 / Year

Learn more about how Statista can support your business.