J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowU.S. retailers marketing spend plans 2018, by generation
This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of January 2018, broken down by generation. The findings reveal that 65 percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas 27 percent planned to decrease their spend on consumers aged 71 or above.
