This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of January 2018, broken down by generation. The findings reveal that 65 percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas 27 percent planned to decrease their spend on consumers aged 71 or above.
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U.S. retailers marketing spend plans 2018, by generation
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Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
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This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of January 2018, broken down by generation. The findings reveal that 65 percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas 27 percent planned to decrease their spend on consumers aged 71 or above.
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| Increase | Decrease | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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This statistic shows the share of retailers in the United States who plan to increase vs. decrease their marketing spend on consumers as of January 2018, broken down by generation. The findings reveal that 65 percent of U.S. retailers planned to increase their marketing spending to consumers aged between 13 and 19 years, whereas 27 percent planned to decrease their spend on consumers aged 71 or above.
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- Release date
- February 2018
- Region
- United States
- Survey time period
- January 2018
- Supplementary notes
- The source did not provide information on the sample number or survey type.
More information
- Region
- United States
- Survey time period
- January 2018
- Supplementary notes
- The source did not provide information on the sample number or survey type.
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Statistics on "Retail in China"
- Overview
The most important statistics
- China: gross domestic product (GDP) at current prices from 2013 to 2023 (in billion U.S. dollars)Gross domestic product (GDP) of China 2013-2023
- Merchandise trade contribution to gross domestic product (GDP) in China between 2005 and 2016Merchandise trade share of gross domestic product in China 2016
- Retail revenue in China from 2007 to 2017 (in trillion yuan)Retail revenue in China 2017
- Year-on-year change in monthly retail trade revenue of consumer goods in China from December 2017 to December 2018China: year-on-year change in trade revenue of consumer goods by month December 2018
- Retail sales of major cities worldwide in 2015 (in billion U.S. dollars)Retail sales of major cities worldwide 2015
- Market structure
The most important statistics
- Number of retail companies in China from 2007 to 2017Number of retail companies in China 2017
- Market share of the leading 100 retail chain operators in China from 2007 to 2017Market share of the leading 100 retail chain operators China 2017
- Retail sales of the leading 100 retail chain operators in China from 2008 to 2017 (in billion yuan)Retail sales of the leading 100 retail chain operators China 2017
- Annual retail sales growth of store-based retail in China in 2015, by retail formatAnnual retail sales growth of store-based retail in China 2015, by format
- Leading retail companies
The most important statistics
- Leading retail chain operators in China in 2017, by retail sales (in million yuan)*Leading retail chain operators in China 2017, by retail sales
- Leading foreign retail chain operators in China in 2016, by retail sales (in million yuan)Leading foreign retail chain operators China 2016, by retail sales
- Leading department store operators in China in 2016, by sales (in million yuan)Leading department store operators in China 2016, by sales
- Leading convenience store operators in China 2016, by number of storesLeading convenience store operators in China 2016, by number of stores
- Consumption
The most important statistics
- China: gross domestic product (GDP) per capita in current prices from 2013 to 2023 (in U.S. dollars)Gross domestic product (GDP) per capita in China 2013-2023
- Per capita disposable income of rural households in China from 2008 to 2017 (in yuan)Per capita disposable income of rural households in China 2008-2017
- Per capita disposable income of urban households in China from 2007 to 2017 (in yuan)Per capita disposable income of urban households in China 2007-2017
- Trends
The most important statistics
- Most powerful retail companies in China in 2013Most powerful retailers in China 2013
- Retail companies with the most powerful strategy in China in 2013Retailers with the most powerful strategy in China 2013
- Most promising influential retailers over the next five years in China in 2013Most promising influential retailers over the next five years in China 2013
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