Important factors before making purchases according to global customers 2018, by age

The graph shows the share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation. It was found that 44 percent of Millennials and Gen Z customers expected to see user generated content such as testimonials, product reviews and photos before they were ready to make a purchase. The same was true for 27 percent of Baby Boomers.

Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation

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Source

Release date

June 2018

Region

Worldwide

Survey time period

March 26 to April 12, 2018

Number of respondents

6,723 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Back-to-college market"

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